black paper roll
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$22.80avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.56–$44.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Market size
Good$323K$323K/yr · 163K searches
Returns
Okay3.1%return rate — above 6% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,736.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
14
Top-5 brand share
90%
Open market
6%
- PH PERKHOMY53%
- SMART&CASUAL13%
- Vanhench10%
- Paclord10%
- Papersaurus4%
- Moretoes3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Black Wrapping Paper Roll Kraft Paper for Gift Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table (Black 17.5 x 80)
PH PERKHOMY$10.244.7★5,280 rev
SMART&CASUAL Black Wrapping Paper 17.8 x 760 (63) Kraft Craft Paper Roll for Gift Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Black 17.8 x 63)
SMART&CASUAL$9.004.6★1,614 rev
Paclord 36 x 1200 USA Made Black Kraft Paper Roll 45 lbs Thickness American Quality Paper for School Crafts Art Bulletin Board - Odorless Non-Toxic Safe for Kids
Paclord$38.694.7★294 rev
PerkHomy 36 x 1 440 (120) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 120)
PH PERKHOMY$37.494.7★1,167 rev
PerkHomy 36 x 2 400 (200) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 200)
PH PERKHOMY$44.754.7★1,424 rev
Newest
by launch date
Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering
Bryco Goods$31.3133,466 rev
Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM
Moretoes$27.90153 rev
24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas
WAUPPY$24.7130 rev
PerkHomy Black Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Black 17.5 x 63)
PH PERKHOMY$7.93974 rev
Vanhench 36x1500 (125) Black Wrapping Paper Solid Color Kraft Paper Roll for Bulletin Board Poster Construction Art Crafts Birthday Flower Bouquet Gift Wrapping Paper 80GSM 55LB
Vanhench$36.832,795 rev
Trending
90-day click momentumBryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering
Bryco Goods$31.314.7★
Black Construction Paper Roll 36 x 100 ft Made in USA 36 Bulletin Board Paper for Classroom & School Teachers & Kids
Paclord$37.764.6★
Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM
Moretoes$27.904.3★
24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas
WAUPPY$24.714.9★
Vanhench Black Wrapping Paper Roll 17.5x 963 (80 1/4FT) for Gift Kraft Craft Bulletin Board Paper Art Construction Poster Birthday Floral Bouquet Flower Packing Moving Shipping Supplies 80GSM 55LB
Vanhench$12.144.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Thick and durable”
“Good Amount for price”
“Shining color”
“Exactly as we hoped for”
“Good quality”
“Perfect size”
“Nice quality and durable”
“Easy to Use”
“has been a nice addition to creating”
“Excellent for gift wrapping”
What buyers complain about
“THIN THIN THIN”
“not what i expected this is very similar to instruction paper”
“Too thin/lightweight”
“is not very easy to use”
“Is not adhesive tho will need to use a good amount of tape”