black oil paint
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Price range
Okay$6.90–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,421.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 22K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
35
Top-5 brand share
96%
Open market
0%
- Winsor & Newton58%
- PHOENIX19%
- Gamblin8%
- MEEDEN6%
- Mont Marte6%
- Rust-Oleum4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black
Winsor & Newton$8.174.8★17,670 rev
Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Ivory Black
Winsor & Newton$18.174.8★17,670 rev
MEEDEN Artist Grade Oil Paint: Mars Black - 60ml/2oz Tube - Professional Art Paints for Canvas Painting
MEEDEN$7.404.6★500 rev
Mont Marte Oil Paint Premium 3.4 US fl.oz (100ml) Tube Ivory Black Heavy Body Paint Artist Quality Good Coverage Excellent Tinting Strength Ideal for Painting Canvas
Mont Marte$6.904.5★2,648 rev
PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.994.8★164 rev
Newest
by launch date
PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz
PHOENIX$18.24164 rev
PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.99164 rev
PHOENIX Lamp Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.91164 rev
PHOENIX Ivory Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Ivory Black 792
PHOENIX$10.34235 rev
PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793
PHOENIX$10.24235 rev
Trending
90-day click momentum
Rust-Oleum 7798502 Stops Rust Brush On Paint Quart Semi-Gloss Black
Rust-Oleum$17.324.6★
PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz
PHOENIX$18.244.8★
PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.994.8★
Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black
Winsor & Newton$8.174.8★
PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793
PHOENIX$10.244.7★
Demand
Weekly Amazon search volume, last 13 weeks — -6.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The size tube of lamp black paint is generous”
“Quality—great coverage”
“Good value”
“Its durable”
“Flowed nicely”
“best rust paint in the world”
“These oil paints are vibrant in color”
“great paint”
“feel very smooth”
“The texture is smooth”
What buyers complain about
“Very pigmented”
“Very thin consistency”
“It leaked inside the box”