black light paint
Worth a lookShows a sweet-spot price point ($19.90 avg), but a small market ($97K/yr) keeps it on the watch list.
Avg price
Great$19.90avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.93–$39.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 6% kills the launch gate
Review moat
Okay1,993.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 173K searches
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
35
Top-5 brand share
58%
Open market
34%
- ABEIER14%
- Artme13%
- Nicpro11%
- milo10%
- FolkArt10%
- TFIVE7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ABEIER Glow in the Dark Acrylic Paint - 10 Bright Colors (60ml/2oz) Long Lasting Glow Fluorescent Paint for DIY Projects Halloween Easter Christmas Decorations
ABEIER$21.084.1★841 rev
ARTME Glow in The Dark Paint 10 Bright Colors 60ml/2oz Blacklight Paint Set Neon Craft Paint Acrylic Glow Fluorescent Paint Perfect for Art Painting DIY projects Halloween and Christmas Decoration
Artme$19.504.2★410 rev
Nicpro 6 Colors Fluorescent Acrylic Paint Set (4 oz 120 ml) Glow in the Black Light Non-Toxic & Vibrant Neon Paint for Neon Party Decoration DIY Project on Multi-Surface Canvas Rock Wood Craft
Nicpro$24.764.5★149 rev
FolkArt 4 Bottle Multi-Surface Acrylic Paint Set 2oz Neon Blacklight Colors
FolkArt$8.084.5★576 rev
TFIVE Fluorescent Paint Markers 8 Colors Neon UV Paint Pens for Blacklight - Oil-Based Medium Tip Waterproof Permanent Marker Pens for Rock Painting DIY Art Crafts Scrapbooking Glass Windows
TFIVE$11.094.4★206 rev
Newest
by launch date
X ARTY HUB Glow in the Dark Paint Set 15 Bright Colors (2 fl oz Each) with 2 Brushes UV Black Light & Luminous Acrylic Paint Set for Fabric Plastic Rocks DIY Crafts Wall Art Outdoor Decor
X ARTY HUB$24.8745 rev
TFIVE Fluorescent Paint Markers 8 Colors Neon UV Paint Pens for Blacklight - Oil-Based Medium Tip Waterproof Permanent Marker Pens for Rock Painting DIY Art Crafts Scrapbooking Glass Windows
TFIVE$11.09206 rev
Nicpro 6 Colors Fluorescent Acrylic Paint Set (8.45 oz) Glow in the Black Light Non-Toxic & Vibrant Neon Paint for Neon Party Decoration DIY Project on Multi-Surface Canvas Rock Wood Craft
Nicpro$36.14149 rev
milo Fluorescent White Neon Tempera Paint | 128 oz Bottle 1 Gallon | Glows UV in Black Light | Non-Toxic Made in USA | Washable Bulk Art Paint for Party Student Classroom Artist
milo$39.4111 rev
Nicpro 6 Colors Fluorescent Large Washable Paint Set for Kid (16.9 oz) Glow in the Black Light Non Toxic Neon Tempera Paints for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro$36.0341 rev
Trending
90-day click momentum
DirectGlow General Purpose Invisible Blue Ultraviolet Blacklight Reactive Ink Secret Messages Security Identification Glow Party (2 Ounce Bottle)
DIRECTGLOW LLC$10.474.2★
X ARTY HUB Glow in the Dark Paint Set 15 Bright Colors (2 fl oz Each) with 2 Brushes UV Black Light & Luminous Acrylic Paint Set for Fabric Plastic Rocks DIY Crafts Wall Art Outdoor Decor
X ARTY HUB$24.873.8★
Nicpro 6 Colors Fluorescent Acrylic Paint Set (8.45 oz) Glow in the Black Light Non-Toxic & Vibrant Neon Paint for Neon Party Decoration DIY Project on Multi-Surface Canvas Rock Wood Craft
Nicpro$36.144.5★
FolkArt Color Shift Blacklight Acrylic Paint Neon Green
FolkArt$5.934.7★
MizoArt SIX Color Invisible UV Paint Set For Indoor/Outdoor Use or Invisible UV Black light Paint Set 0.7oz/pot
MizoArt$22.914.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“vivid colors”
“Super bright”
“Good paint”
“the overall build quality feels solid”
“Great value”
“Easy to use”
“just as described”
“Very fun concept”
“Excellent coverage”
“Perfect glow paint”
What buyers complain about
“No Glow”
“low volume of paint”
“Colors are bland”
“it was milky in thick spots”
“Its small tubes”
“So, for the price, it is a little expensive for the amount of paint one gets and the lack of glow in many of the paints”
“Didnt work”
“Poor quality”
“Hard to use”
“Purple isn't as pictured”