black gesso
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Great$8.69–$36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,515avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 29K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
29
Top-5 brand share
89%
Open market
6%
- Liquitex42%
- U.S. Art Supply23%
- Artecho10%
- GOLDEN7%
- Falling in Art7%
- Handy Art5%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black
Liquitex$15.574.8★8,830 rev
U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$15.004.7★5,543 rev
Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting
Artecho$13.844.7★238 rev
Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium
Falling in Art$13.534.7★185 rev
Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil
Mont Marte$14.834.7★2,474 rev
Newest
by launch dateArtecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting
Artecho$13.84238 rev
Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium
Falling in Art$13.53185 rev
GRANOTONE Acrylic Gesso Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer Black
GRANOTONE$8.69585 rev
Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil
Mont Marte$14.832,474 rev
U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$15.005,543 rev
Trending
90-day click momentum
Handy Art Acrylic Gesso 16 oz Black Primer for Canvas Wood & Artist Painting Surfaces Enhances Acrylic Paint Adhesion Low Viscosity Thick Coverage Certified Safe & AP Non-Toxic Made in USA
Handy Art$11.784.6★
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★
Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting
Artecho$13.844.7★
GOLDEN Black Gesso 32 fl. oz. Jar Professional Acrylic Gesso Opaque
GOLDEN$36.764.8★
Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black
Liquitex$15.574.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tooth for paint adherence on my fine art”
“Very good, as expected”
“Great coverage”
“As described”
“Gets the job done well”
“easy to use”
“No heavy odors”
“Right thickness, easy to use,and good quality”
“Black and perfect”
“as good as the high priced”
What buyers complain about
“it seemed like there were little dried up bits of something in the paint that I had to keep picking out”
“is like the cheap acrylics”
“there was a small mess”
“the price was lower so I feared the quality would suffer”
“though just a little thick”
“There is very little smell to it”
“Maybe it was old”