black feathers
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-8.4% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$4.87–$58.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good946.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Market size
Okay$126K$126K/yr · 244K searches
Returns
Okay5.8%return rate — above 6% kills the launch gate
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
27
Top-5 brand share
50%
Open market
42%
- Soarer12%
- THARAHT11%
- Daieeparty9%
- Holmgren9%
- SOGUGOM8%
- Ballinger8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daieeparty Black Craft Feathers Bulk-180pcs 6 Style Mixed Natural Feathers for Wedding Home Dream Catcher Supplies and DIY Crafts (Black)
Daieeparty$6.914.5★259 rev
Soarer Black Craft Feathers Bulk - 300pcs 3-5inch Natural Feathers for Wedding Home Dream Catcher Supplies DIY Crafts and Halloween Holiday Party(Black)
Soarer$6.574.5★2,597 rev
Holmgren Black Craft Feathers Bulk - 200pcs 5-7inch Rooster Feathers for DIY Crafts Dream Catcher and Halloween Holiday Party Costume Decorations (Black)
Holmgren$7.394.3★694 rev
Ballinger Black Craft Feathers Bulk - 120Pcs 6-8 Inch Real Goose Feathers for DIY Halloween Decorations Jewelry Cosplay and Clothing Accessories
Ballinger$7.624.5★1,530 rev
LVOW Natural Real Feather Epaulet Shrug Shoulder Strap Halloween Costumes Pack of 2 (Black)
L'VOW$16.284.4★898 rev
Newest
by launch date
whitefeather Craft Feathers Bulk Pack - 300PCS Assorted Colorful Feathers for Crafting Hat Decorating Carnival DIY Projects (4-6 Inch Small Feathers Synthetic Craft Materials) (Black)
whitefeather$6.2719 rev
Bpole 36pcs Black Pampas Grass - 21.6inch Faux Pampas Grass Decor Artificial Pampas Grass Fluffy Decor Flowers for Wedding Party Halloween and Wall Home Decor Wall (Black)
Bpole$8.8220 rev
THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers Black
THARAHT$4.87143 rev
THARAHT 120pcs Natural Feathers Small 4 Styles Bulk for DIY Crafts Hat Wedding Home Party Decoration Feathers
THARAHT$5.04893 rev
Soarer Black Turkey Feathers - 300pcs 3-5inch Feathers for DIY Crafts Wedding Home Party Decorations Dream Catcher Supplies(Black)
Soarer$6.17176 rev
Trending
90-day click momentumBpole 36pcs Black Pampas Grass - 21.6inch Faux Pampas Grass Decor Artificial Pampas Grass Fluffy Decor Flowers for Wedding Party Halloween and Wall Home Decor Wall (Black)
Bpole$8.824.8★
whitefeather Craft Feathers Bulk Pack - 300PCS Assorted Colorful Feathers for Crafting Hat Decorating Carnival DIY Projects (4-6 Inch Small Feathers Synthetic Craft Materials) (Black)
whitefeather$6.273.9★
iHUFeather Chandelle Turkey Feather Boa 1.64 Yards 30g for DIY Craft Party Wedding Halloween Costume Decoration Black Feather Boa (2pcs)
iHUFeather$9.433.6★
THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers Black
THARAHT$4.874.4★
SOGUGOM Black 35g Feather Boas - 2 Yards Boa Feathers for Party Concert Halloween Christmas and Dancing Wedding(Black)
SOGUGOM$6.293.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“color is consistent”
“Good value”
“They are the perfect size”
“However, it turned out better than I expected”
“Very nice, sturdy construction, highly recommended”
“Super soft, great quality, and way fluffier than I expected”
“was easy to shape”
“Easy to use”
“Nothing is falling apart”
What buyers complain about
“Not size listed”
“False advertising”
“Poor quality control”
“Thickness”
“would have liked it to be fuller or fluffier”
“Feathers were falling out left and right”
“WASTE OF MONEY”
“Tiny, thin & bent”
“Has a terrible smell”
“It was very difficult to pin onto my costume”