black face paint
Skip itPrices mostly outside the sweet spot ($4.01–$16.19) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 6% kills the launch gate
Market size
Okay$257K$257K/yr · 321K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,992.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Price range
Bad$4.01–$16.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
33
Top-5 brand share
78%
Open market
16%
- BOBISUKA34%
- BADCOLOR24%
- Bowitzki8%
- Blue Squid7%
- Moon Creations6%
- MEICOLY5%
- Open — no brand owns it (9 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties
BADCOLOR$5.984.4★2,879 rev
BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults
BOBISUKA$10.374.4★2,971 rev
Black Face Paint Stick | Body Crayon makeup for the Face & Body by Moon Creations - 0.12oz Eye Black Softball Football Baseball Sports for Halloween SFX Makeup Cosplay Joker Costume Parties
Moon Creations$8.404.2★2,097 rev
Black & Clown White Face Body Paint with 3Pcs Painting Brushes Water Based SFX Makeup Palette for Kids & Adults Non-Toxic Facepaint for Halloween Cosplay Costume & Theater
BADCOLOR$9.944.4★695 rev
Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX
Blue Squid$5.104.1★1,066 rev
Newest
by launch date
Janwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party
Janwana$4.639 rev
BOBISUKA Black White Face Body Paint Water Based Face Painting Kit Body Paints with Brushes Non-Toxic Facepaint for Halloween Party Clown Joker Goth Skull SFX Makeup Costume Cosplay Stage Dress-Up
BOBISUKA$9.95254 rev
Black & White Face Paint Kit Large 50g Oil-Based Grease Makeup Jars with Remover 5 Brushes & 4 Sponges Halloween Cosplay & Stage SFX Makeup Set
ecofavor$10.27187 rev
Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX
Blue Squid$5.101,066 rev
BOBISUKA Black Face Body Paint Stick Sweatproof Eye Black Stick for Baseball Football Softball Sports Waterproof Face Painting for Skull Joker Vampire Halloween SFX Makeup Cosplay
BOBISUKA$5.95179 rev
Trending
90-day click momentumJanwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party
Janwana$4.634.3★
Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)
Bowitzki$4.014.6★
BOBISUKA Black Face Body Paint Stick Sweatproof Eye Black Stick for Baseball Football Softball Sports Waterproof Face Painting for Skull Joker Vampire Halloween SFX Makeup Cosplay
BOBISUKA$5.954.2★
Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup Safe for Adults Split Cake Single Color Halloween Christmas - Black
Bowitzki$6.144.5★
BOBISUKA Halloween Black and White Face Body Paint Set Oil Based Face Painting Kit for Adult Non Toxic Large Capacity Facepaint for Cosplay Clown Skeleton Vampire Special Effects Makeup
BOBISUKA$9.284.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 22.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, this is a high-quality eye black product that performs well and feels premium”
“Colors good”
“Great coverage,”
“Overall, its a reliable and practical paint stick that performs well for a variety of creative looks”
“easy to apply”
“Easy to use”
“Worth the buy”
“Works great and lasts”
“It blends easily with a finger if you want to soften the edges”
“Correct description”
What buyers complain about
“smudged a lot”
“00 face paint”
“Small”
“very cheap and doesn't blend out well”
“Recieved used product”
“Definitely not worth $10”
“thin”
“It's greasy - wore it a few hours for a party”
“Eye black. Not black eye.”
“Comes off easily”