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black epoxy pigment

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A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 95Competition 30Returns 95Price range 61Avg price 48Brand share 61Review moat 62Quality gap 22

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Review moat

Good1,002.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$5.90–$29.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.73

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 31K searches

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

17

Top-5 brand share

68%

Open market

25%

  • LET'S RESIN23%
  • LightStone18%
  • Eye Candy10%
  • Alumilite10%
  • DecorRom8%
  • GR DZPLUS6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
900700Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color37%

“Great rich color”

Quality-Overall15%

“No complaints”

Efficiency11%

“Very effective”

Advertised Vs Actual Product10%

“As Advertised”

Ease Of Cleaning5%

“cleaning was a breeze”

Ease Of Use4%

“Easy to use”

Thickness3%

“Super dense”

Brightness/Shine/Glow3%

“Great solid black shiny”

Smell1%

“Smell not too strong”

Value For Money1%

“Good value for the price”

What buyers complain about

Thickness19%

“A touch to thick”

Color19%

“it makes everything dark”

Paint Quality9%

“But whatever happened to this black dye was horrendous”

Brightness/Shine/Glow6%

“only wish it had a little more shine to it”

Functionality-Overall6%

“it just wasn't working”

Value For Money3%

“out a lot of money on ruined projects”

Quality-Overall3%

“This was the worst quality”

Ease Of Use3%

“almost impossible to get out of the bottle”

Top return reasons

Color31%
Advertised Vs Actual Product15%
Functionality-Overall10%
Value For Money8%
Material Quality7%
Size-Overall6%
Paint Quality5%
Compatibility-Overall3%
Defective Material/Parts2%
Display Colors2%