black construction paper 12x18
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$3.48–$31.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,222.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 43K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
75
Top-5 brand share
100%
Open market
0%
- Prang64%
- Tru-Ray29%
- Colorations4%
- U HOMOVING3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Black 12 x 18 50 Sheets
Prang$6.604.7★6,843 rev
Recycled Tru-Ray Construction Paper 12 x 18 Black (PAC103061) Category: Art and Drafting Paper
Tru-Ray$8.504.7★3,941 rev
Prang (Formerly SunWorks) Construction Paper Black 12 x 18 100 Sheets
Prang$11.384.6★7,768 rev
Tru-Ray Construction Paper Black 12 x 18 50 Sheets Per Pack 5 Packs
Tru-Ray$31.933.8★43 rev
Prang (Formerly SunWorks) Construction Paper Black 9 x 12 50 Sheets
Prang$3.484.7★4,676 rev
Newest
by launch date
U HOMOVING 200 Sheets Black Kraft Paper for Wrapping Gifts Bouquet 12x 17Construction Paper for Art Craft Drawing Supplies Kraft Sheets for Packing Moving Shipping
U HOMOVING$20.8624 rev
Tru-Ray Construction Paper Black 12 x 18 50 Sheets Per Pack 5 Packs
Tru-Ray$31.9343 rev
Colorations 12 x 18 Mediumweight Black Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$31.90418 rev
Prang (Formerly SunWorks) Construction Paper Black 9 x 12 50 Sheets
Prang$3.484,676 rev
Prang (Formerly SunWorks) Construction Paper Black 12 x 18 100 Sheets
Prang$11.387,768 rev
Trending
90-day click momentumPrang (Formerly SunWorks) Construction Paper Black 12 x 18 50 Sheets
Prang$6.604.7★
U HOMOVING 200 Sheets Black Kraft Paper for Wrapping Gifts Bouquet 12x 17Construction Paper for Art Craft Drawing Supplies Kraft Sheets for Packing Moving Shipping
U HOMOVING$20.863.5★
Prang (Formerly SunWorks) Construction Paper Black 9 x 12 50 Sheets
Prang$3.484.7★
Colorations 12 x 18 Mediumweight Black Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$31.904.7★
Pacon Tru-Ray Heavyweight Construction Paper Black 9 x 12 50 Sheets Sulphite Construction Paper
Tru-Ray$4.354.8★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -18.7% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Not flimsy like so many other construction papers”
“Beautiful colors”
“good price”
“Great quality”
“As described”
“Easy to use”
“Very durable”
“Great price great product made is USA”
“Great for craft projects”
“Great for color pencil”
What buyers complain about
“This paper was too fine”
“It was thin and flimsy”
“Wrinkled and bent from shipping”
“It really isnt black”
“Smells bad”
“this is not durable enough nor is it like your regular school construction paper”
“Not premium quality”
“You cant even write on it as it tears”