black colored pencils only
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,604.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.65–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$33K$33K/yr · 52K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
64
Top-5 brand share
92%
Open market
4%
- sqzrmdcg41%
- Prismacolor20%
- Cezanne13%
- PATIKIL13%
- Faber-Castell5%
- Sanford4%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$8.714.0★115 rev
Cezanne Creative Mark Premium Colored Pencils Black Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More
Cezanne$9.274.6★1,115 rev
sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.684.0★115 rev
sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$6.134.0★115 rev
PATIKIL Black Colored Pencils Set 12 Pcs Oil Color Pencils Wooden Coloring Drawing Pencil for Artists Art Painting
PATIKIL$7.924.5★249 rev
Newest
by launch datesqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$6.13115 rev
sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$8.71115 rev
sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.68115 rev
sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)
sqzrmdcg$6.96165 rev
sqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$14.728 rev
Trending
90-day click momentumsqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$14.724.5★
sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$6.134.0★
sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$8.714.0★
sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)
sqzrmdcg$6.964.2★
sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.684.0★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good pencil”
“the color is awesome”
“Good value”
“Very Decent Pencils”
“They are soft”
“A good value for your or childrens drawing”
“Item as described”
“They also write nice”
“Don't break easy”
“they sharpen easily”
What buyers complain about
“NOT BLACK”
“There was no way to get it to sharpen to a point”
“very cheap pencil”
“it feels like it will break”
“Works Well, But Price for Quantity is a Bit High”
“IN ORDER TO MAKE DARKER YOU HAVE TO REALLY PUSH DOWN HARD AND THE TIP BREAKS”
“I was pressing hard too”
“Received an obviously used item”
“Writes very similar to a normal pencil”
“They are hard”