black clay
Skip it49/100a small market ($66K/yr) — black clay doesn't clear our bar today.
Market/yr
$66K
Growth (1y)
+158.5%
Products
27
Brands
14
was 13 a year ago
Sellers
71
Price range
$4.63–$24.42
Returns
1.3%
Rating
4.4★
Skip it
Scored 49/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 91 weeks — +158.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct · busiest ÷ quietest = 1.7×
Competition
- Wolwefa23%
- Sculpey22%
- STAEDTLER12%
- CALPALMY11%
- ReArt8%
- ifergoo6%
- Other (8 brands)19%
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 71 sellers compete here.
Brands
14 rising
was 13 a year ago
Sellers
71
Top 5 brand share
75%
Product shelf
All 27 tracked products in this niche.
Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists
Wolwefa
$7.344.4★177 reviews
Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9
STAEDTLER
$4.954.4★13,943 reviews
Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
CALPALMY
$13.534.5★6,121 reviews
Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.
Sculpey
$5.964.4★2,129 reviews
ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
ReArt
$12.794.7★20 reviews
LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)
LitoJoy
$14.484.8★102 reviews
Wolwefa Air Dry Clay 36 Packs Black Air Dry Foam Clay 19oz Soft Modeling Clay Super Light Weight Air Dry Clay Perfect for Arts Crafts
Wolwefa
$13.164.1★186 reviews
Sculpey Premo: Polymer Clay: Black - 8oz Pack - Oven Bake Clay Non-Toxic Advanced Techniques Sculpting-Jewelry-Craft Projects Adults Art Supplies
Sculpey
$12.074.6★954 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Fun for kids and adults”
“Worth it”
“Excellent product, complies with the advertising”
“So fun for crafting”
“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”
“Very good value for a gift”
“As advertised”
“Soft”
“It takes paint really well”
What buyers complain about
“breakable”
“Not White”
“A little slow to dry”
“It's so hard and brittle”
“Not easy to use”
“Garbage”
“used when it arrived”
“very fragile and breaks easy”
“Sticky”
“first off it was very thick”
Top return reasons
- Material Quality18%
- Moist/Dry15%
- Value For Money13%
- Size-Overall7%
- Color7%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall5%
- Texture/Consistency-Overall3%
- Adhesion/Stickiness3%