black cardstock 12x12
Worth a lookShows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Review moat
Good757.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.19–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$79K$79K/yr · 44K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
25
Top-5 brand share
64%
Open market
29%
- Goefun23%
- Astrodesigns16%
- Bonmiy11%
- Uncle Paul8%
- Oleitodh7%
- Koogel6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Very Black 60 Sheets (91523)
Astrodesigns$8.934.8★517 rev
12x12 Black Cardstock 24 Pack 80lb Card Stock Paper Goefun Black Core 12x12 Cardstock for Halloween Cricut Photo Albums Card making Crafting Scrapbook
Goefun$13.764.7★300 rev
15Sheets Black Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Black)
Bonmiy$8.584.7★410 rev
20 Sheets Black Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34BK20
Uncle Paul$8.844.8★178 rev
Black Cardstock Bulk 100 sheets 12 x 12 Cardstock Construction Paper 180 GSM/62lb Card Stock Printer Christmas Paper for Scrapbooking Diy Crafts Card Making
Oleitodh$19.494.7★429 rev
Newest
by launch date
OcePor 100 Sheets Black Cardstock 12 x 12 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards
OcePor$19.29227 rev
Black Cardstock 12x12 24 Sheets 110lb Thick Card Stock Paper Goefun Black Core 12x12 Cardstock for Halloween Photo Albums Card making Crafting Scrapbook
Goefun$15.34300 rev
Black Cardstock 12x12 100 Sheets 65lb Card Stock Paper Goefun Black Core 12x12 Cardstock for Halloween Photo Albums Card making Crafting Scrapbook
Goefun$25.34247 rev
20 Sheets Black Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34BK20
Uncle Paul$8.84178 rev
15 Sheets Black Cardstock 12x12 250gsm/90lb Heavyweight Cardstock Paper Thick and Smooth Card Stock Perfect for Card Making Scrapbooking and Crafts
Bazyrock$8.04115 rev
Trending
90-day click momentumOcePor 100 Sheets Black Cardstock 12 x 12 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards
OcePor$19.294.7★
Black Cardstock 12x12 100 Sheets 65lb Card Stock Paper Goefun Black Core 12x12 Cardstock for Halloween Photo Albums Card making Crafting Scrapbook
Goefun$25.344.6★
Black Cardstock 12x12 24 Sheets 110lb Thick Card Stock Paper Goefun Black Core 12x12 Cardstock for Halloween Photo Albums Card making Crafting Scrapbook
Goefun$15.344.7★
20 Sheets Black Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34BK20
Uncle Paul$8.844.8★
Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)
Neenah$9.924.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good paper”
“Colors are very pretty”
“Definitely worth the price”
“Very sturdy”
“Good size”
“Exactly as it should be”
“Nice thickness”
“Colorful, quality scrapbook paper that I have ordered multiple times”
“Scores and cuts beautifully”
What buyers complain about
“doubled it up in order to make it thicker for the intended use”
“wasting page after page of paper”
“Very black”
“Garbage”
“Not for Cricut”
“they only come in a smaller size”
“its like construction paper on the mats it leaves behind fibers that are hard to clean off”
“Thats more than double the price for no difference in product”
“It was a nightmare to work with”