black and white tissue paper
Skip itPrices mostly outside the sweet spot ($4.37–$13.82) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,012.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.96avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 55K searches
Price range
Bad$4.37–$13.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
21
Top-5 brand share
65%
Open market
31%
- PLULON30%
- BEISHIDA9%
- LIAPAWPAW9%
- Flexicore Packaging9%
- MR FIVE8%
- SANNIX5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60 Sheets Grey Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor
PLULON$5.544.8★495 rev
PLULON 60 Sheets Black White Grey Tissue Paper Bulks Gift Wrap Tissue Paper Sheets for Packaging Birthday Gift Wrapping Birthday Wedding Holiday 14 x 20 Inch
PLULON$5.784.8★3,294 rev
Flexicore Packaging Black Pin Stripe Print Gift Wrap Tissue Paper Size: 15 Inch X 20 Inch | Count: 10 Sheets | Color: Black Pin Stripe
Flexicore Packaging$5.844.6★606 rev
LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in
LIAPAWPAW$6.984.8★60 rev
PLULON 120 Sheets Gray Tissue Paper for Gift Bags Gift Wrapping Paper Tissue Bulk for Crafts Packaging Birthday Baby Shower Wedding Holiday Flower Bachelorette Bridal Party Decorations
PLULON$7.224.6★151 rev
Newest
by launch date
Luckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)
Luckonway$5.983 rev
BEISHIDA Black and White Diamond Tissue Paper Bulk Holiday Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Graduation Wedding DIY Crafts-50 Sheets
BEISHIDA$7.739 rev
LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in
LIAPAWPAW$6.9860 rev
AVXINSOK 100 Sheets Black Striped Tissue Paper 14 x 20 Inches Black and White Striped Gift Wrapping Tissue Paper for Gift Bags Wedding Birthday Party Packaging Crafts
AVXINSOK$9.8867 rev
BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers
BEISHIDA$10.0093 rev
Trending
90-day click momentumLuckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)
Luckonway$5.985.0★
BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers
BEISHIDA$10.004.8★
LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in
LIAPAWPAW$6.984.8★
BEISHIDA Black Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Easter Birthday Graduation DIY Crafts Holiday Flowers-30 Sheets
BEISHIDA$6.994.8★
BEISHIDA Black and White Diamond Tissue Paper Bulk Holiday Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Graduation Wedding DIY Crafts-50 Sheets
BEISHIDA$7.734.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Color”
“Great value”
“Clean and nice design”
“Pretty glitter”
“Accurate description”
“Worked well with the gift bags I had”
“Its held up well even with heavier items”
“durable great price”
“Good size”
What buyers complain about
“smaller than i was thinking”
“Not white”
“Glitter falls off”
“Bad smell”
“Horrible to use”
“they are a little thicker than regular tissue paper”
“I have purchased this product a few times and was satisfied, however; this tissue was so badly wrinkled, and some had ragged edges, some was ripped and the color was not at all what I was expecting”
“False adverting”
“they come flat”
“These are made about a funky fabric”