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benzoin essential oil

Skip it47/100

a small market ($38K/yr) — benzoin essential oil doesn't clear our bar today.

Market/yr

$38K

Growth (1y)

+329.6%

Products

18

Brands

12

was 10 a year ago

Sellers

12

Price range

$9.01–$22.21

Returns

1.1%

Rating

4.3★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
87
×0.30
Competition
30
×0.20
Quality gap
55
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 28 weeks — +329.6% year over year.
1K576.5Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Competition

27%Greenwood Essential
  • Greenwood Essential27%
  • dève herbes22%
  • Gya Labs19%
  • AKARZ7%
  • R V Essential6%
  • GreenHealth6%
  • Other (6 brands)14%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 12 sellers compete here.

Brands

12 rising

was 10 a year ago

Sellers

12

Top 5 brand share

81%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 18 tracked products in this niche.

100% Pure Benzoin Resinoid Essential Oil - 0.34 Fl Oz - Benzoin Resinoid Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

100% Pure Benzoin Resinoid Essential Oil - 0.34 Fl Oz - Benzoin Resinoid Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs

$18.064.4★66 reviews

Greenwood Essential Benzoin Essential Oil (Styrax Benzoin) Pure | Viscous Texture | Rich Aroma | Unisex | All Skin Types |Natural Extract Steam Distilled 30ml (1 oz)

Greenwood Essential Benzoin Essential Oil (Styrax Benzoin) Pure | Viscous Texture | Rich Aroma | Unisex | All Skin Types |Natural Extract Steam Distilled 30ml (1 oz)

Greenwood Essential

$11.524.6★436 reviews

dve herbes Benzoin Essential Oil (Styrax Benzoin) Pure | Viscous Texture | Rich Aroma | Unisex | All Skin Types | for External Use Only | Natural Extract | Steam Distilled 30ml (1 oz)

dve herbes Benzoin Essential Oil (Styrax Benzoin) Pure | Viscous Texture | Rich Aroma | Unisex | All Skin Types | for External Use Only | Natural Extract | Steam Distilled 30ml (1 oz)

dève herbes

$11.604.4★415 reviews

Greenwood Essential Benzoin Essential Oil (Styrax Benzoin) Pure | Viscous Texture | Rich Aroma | Unisex | All Skin Types |Natural Extract Steam Distilled 50ml (1.69 oz)

Greenwood Essential Benzoin Essential Oil (Styrax Benzoin) Pure | Viscous Texture | Rich Aroma | Unisex | All Skin Types |Natural Extract Steam Distilled 50ml (1.69 oz)

Greenwood Essential

$13.884.6★436 reviews

AKARZ Benzoin Essential Oil Natural Organic Pure Premium Therapeutic Benzoin Oil for Skin Body Hair Care Diffuser Candle Soap Making DIY Massage Aroma 0.34 Fl Oz (10ml)

AKARZ Benzoin Essential Oil Natural Organic Pure Premium Therapeutic Benzoin Oil for Skin Body Hair Care Diffuser Candle Soap Making DIY Massage Aroma 0.34 Fl Oz (10ml)

AKARZ

$9.273.7★66 reviews

GreenHealth Styrax Benzoin Oil 100% Pure Aromatherapy Grade 4 fl oz Thick Resinous Oil for Diffusers Candles Incense DIY Blends Amber Glass Bottle

GreenHealth Styrax Benzoin Oil 100% Pure Aromatherapy Grade 4 fl oz Thick Resinous Oil for Diffusers Candles Incense DIY Blends Amber Glass Bottle

GreenHealth

$17.814.3★42 reviews

Nature Packaged Benzoin Essential Oil - Direct from Malagassi Essential Oils - Pure Natural Benzoin Oil for Skin Body and Aromatherapy (15ml)

Nature Packaged Benzoin Essential Oil - Direct from Malagassi Essential Oils - Pure Natural Benzoin Oil for Skin Body and Aromatherapy (15ml)

Nature Packaged

$12.954.0★45 reviews

Benzoin Essential Oil | Styrax Benzoin | Styrax Benzoin Essential Oil | 100% Pure Natural | Steam Distilled | Therapeutic Grade | 5ml | 0.169oz by R V Essential

Benzoin Essential Oil | Styrax Benzoin | Styrax Benzoin Essential Oil | 100% Pure Natural | Steam Distilled | Therapeutic Grade | 5ml | 0.169oz by R V Essential

R V Essential

$9.014.4★25 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“This essential oil is very potent with a clean, pure scent”

Quality-Overall14%

“Excellant quality”

Advertised Vs Actual Product12%

“Just as described”

Sweetness9%

“Super sweet”

Blend/Ratio9%

“It blended in effortlessly”

Soft Feel9%

“Very relaxing”

Value For Money5%

“Great value and will definitely repurchase”

Lubrication3%

“This Benzoin essential oil is wonderful”

Strength2%

“Solid”

What buyers complain about

Smell28%

“Poor product, no scent”

Thickness20%

“It is a thicker oil”

Oily/Greasy11%

“It comes out like molasses”

Burnt/Roasted/Overbaked11%

“it still smells like burnt plastic”

Ease Of Use8%

“its very difficult to get it out of the bottle though”

Quality-Overall6%

“its a low quality”

Adhesion/Stickiness3%

“Very sticky”

Top return reasons

  • Smell52%
  • Advertised Vs Actual Product10%
  • Oily/Greasy6%
  • Thickness6%
  • Dispensing Mechanism4%
  • Value For Money4%
  • Adhesion/Stickiness4%
  • Functionality-Overall3%
  • Leak-Proof3%
  • Quality-Overall2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.