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beeswax

Worth a look61/100

beeswax shows low returns (0.7%), but strong incumbent ratings (4.4★) keeps it on the watch list.

Market/yr

$2.3M

Growth (1y)

+87.8%

Products

38

Brands

25

was 28 a year ago

Sellers

90

Price range

$4.22–$35.84

Returns

0.7%

Rating

4.4★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
51
×0.30
Growth
61
×0.30
Competition
65
×0.20
Quality gap
48
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +87.8% year over year.
72K36KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 1.9×

Competition

17%BEESWORKS
  • BEESWORKS17%
  • FROKO16%
  • Howemon16%
  • VIPwax6%
  • Sky Organics6%
  • YASNAY6%
  • Other (19 brands)33%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 25 brands and 90 sellers compete here.

Brands

25 falling

was 28 a year ago

Sellers

90

Top 5 brand share

61%

#ProductBrandPriceRatingReviewsClick shareTrend
8Murray's$6.514.5★3,1764%rising
13The Original Bee's Wax$34.914.7★9,6242%flat
15Eco-Lux Essentials$9.444.5★1,5812%falling

Product shelf

All 38 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality is consistent”

Smell10%

“smells beautiful”

Ease Of Cleaning10%

“Cleans good”

Advertised Vs Actual Product8%

“As Advertised”

Value For Money7%

“Good deal”

Ease Of Use6%

“Easy to use”

Wood Quality6%

“Keeps wood looking beautiful”

Brightness/Shine/Glow5%

“Has a nice shine”

Efficiency5%

“WORKS WELL”

Color1%

“good color”

What buyers complain about

Smell24%

“Awful smell”

Value For Money11%

“very expensive”

Advertised Vs Actual Product11%

“Fake advertisement”

Functionality-Overall7%

“Does not work well”

Quality-Overall4%

“allows low quality listings”

Size-Overall4%

“Disappointing Size”

Color3%

“Clearly there is undisclosed artificial color in this product”

Ease Of Cleaning3%

“Not for cleaning”

Ease Of Use2%

“Hard to use”

Brightness/Shine/Glow2%

“Never got a good shine”

Top return reasons

  • Advertised Vs Actual Product24%
  • Smell15%
  • Functionality-Overall12%
  • Value For Money6%
  • Color6%
  • Size-Overall5%
  • Leak-Proof4%
  • Quality-Overall4%
  • Hard Feel2%
  • Product Condition1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.