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bead embroidery kit

Worth a look57/100

bead embroidery kit shows demand growing +488.0%, but a small market ($80K/yr) keeps it on the watch list.

Market/yr

$80K

Growth (1y)

+488.0%

Products

27

Brands

20

was 17 a year ago

Sellers

24

Price range

$7.45–$33.89

Returns

1.7%

Rating

4.3★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
99
×0.30
Competition
56
×0.20
Quality gap
56
×0.10
Returns
87
×0.10

Demand

Weekly Amazon search volume, last 52 weeks — +488.0% year over year.
12K6KPrime Day '25Black Friday '25Holiday '25Spike '26Jul '25Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Competition

21%HTVRONT
  • HTVRONT21%
  • EuTengHao11%
  • Ybxjges10%
  • JOJOPLAY9%
  • Craftreasure7%
  • Bonroy7%
  • Other (14 brands)34%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 20 brands and 24 sellers compete here.

Brands

20 rising

was 17 a year ago

Sellers

24

Top 5 brand share

59%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 27 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Color14%

“Amazing colors”

Value For Money8%

“Good deal”

Instructions/User Manual/Troubleshooting8%

“very clear instructions”

Advertised Vs Actual Product8%

“Just what I was looking for”

Ease Of Use7%

“So easy”

Gifting Purpose5%

“Good for gifting too”

Fun/Entertainment Experience4%

“It will keep someone entertained”

Stitch/Finish/Polish3%

“a seam ripper is also nicer than what's shown in the photo”

Size-Overall3%

“I'm really pleased with the assorted sizes”

What buyers complain about

Instructions/User Manual/Troubleshooting22%

“No instructions”

Size-Overall13%

“Inaccurate size”

Quality-Overall6%

“this kit is super cheap quality”

Color5%

“Missing colors”

Advertised Vs Actual Product5%

“Not as pictured”

Durability4%

“Break easily”

Stitch/Finish/Polish3%

“The stitches are not labeled properly”

Strength3%

“Why so many flimsy needles”

Material Quality3%

“The materials included in the kit are very low quality and most needles, threaders and thread broke”

Thickness2%

“even sometimes super thick”

Top return reasons

  • Size-Overall49%
  • Advertised Vs Actual Product10%
  • Instructions/User Manual/Troubleshooting6%
  • Quality-Overall5%
  • Value For Money5%
  • Color4%
  • Defective Material/Parts3%
  • Functionality-Overall2%
  • Material Quality2%
  • Display Colors2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.