Skip to content
48

bath bomb press

Skip it

Soft demand (-29.1% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 10Conversion 22Competition 75Returns 36Price range 38Avg price 83Brand share 74Review moat 93Quality gap 93

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great133.35

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$77.22

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.86–$228.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.7%

return rate — above 6% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 39K searches

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

20

Top-5 brand share

61%

Open market

32%

  • MAYIPLAY20%
  • Bonoutil13%
  • Dsyisvia10%
  • FAST MELT9%
  • Medonala9%
  • YOTOSIRE7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 28 weeks — -29.1% search growth over the last 90 days.
1K800Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Quality-Overall9%

“great quality and easy to us,e and clean”

Fun/Entertainment Experience8%

“Its also a fun activity to do with kids or as a creative project”

Ease Of Cleaning7%

“It work so well, easy to replace and clean”

Efficiency7%

“Their soap line has done exceptionally well”

Design-Overall6%

“Cute designs”

Strength4%

“The molds feel sturdy”

Value For Money4%

“worth the buy”

Size-Overall4%

“Perfect Size”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Instructions/User Manual/Troubleshooting15%

“Theres not a lot in the way of instructions”

Size-Overall14%

“They are pretty big”

Advertised Vs Actual Product9%

“Its smaller than what it looks in the advertisement”

Functionality-Overall9%

“Does not do a good job”

Durability7%

“The steamers want to fall apart every time”

Quality-Overall4%

“could be made better”

Ease Of Use3%

“its really hard to use”

Product Condition3%

“The one I got looked used, returned”

Adjustability/Rotatability/Reclining2%

“The directions for adjusting are very poor”

Adhesion/Stickiness2%

“I hate when my creations stick”

Top return reasons

Size-Overall50%
Functionality-Overall11%
Advertised Vs Actual Product7%
Defective Material/Parts5%
Value For Money4%
Ease Of Use3%
Quality-Overall2%
Instructions/User Manual/Troubleshooting2%
Product Condition2%
Durability2%