badge hole punch
Skip itSoft demand (+5.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Great$6.20–$44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good716.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 6% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 119K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
23
Top-5 brand share
67%
Open market
26%
- Zofly21%
- JIKIOU16%
- MyLifeUNIT10%
- MROCO10%
- IMLIKE10%
- Bodno6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heavy-Duty Slot Punch Handheld Badge Hole Puncher All Metal ID Card Puncher Slotting Punch Tool for Paper (Max 10 Sheets) PVC ID Card Luggage Tag Name Tag and Badge Holder
Zofly$15.624.4★739 rev
JIKIOU Hole Punch Upgraded All-Metal Construction Hole Punch Hole Puncher for DIY Crafts Paper (Elliptical Aperture:0.6 x 0.16 inch)
JIKIOU$9.714.5★582 rev
MyLifeUNIT Badge Hole Punch Slot Puncher for Id Card PVC Slot and Paper Heavy-Duty Hole Punch for Pro Use
MyLifeUNIT$15.824.5★1,815 rev
MROCO Hole Punch Heavy Duty One Slot Badge Punch for ID Cards
MROCO$12.054.6★1,636 rev
IMLIKE Badge Hole Punch for ID Cards:All Metal Handheld Slot Hole Punch No Burrs One Slot Badge Hole Puncher for ID Card Badge PVC and Blinds Hole 15mm x 3mm Hole
IMLIKE$13.134.6★142 rev
Newest
by launch date
3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching
Tamaki$6.9038 rev
Single Hole Punch for ID Cards -Winlion Handheld Punch Tool for PaperPlastic Luggage Tags 15mm x 3mm Hole with Metal Base & Comfort Grip
Winlion$12.2637 rev
2 in 1 Badge Slot Hole Punch for ID Card: WINLION Handheld Card Puncher Suitable for PVC Material Business Cards Paper Luggage Tags and Cardstock(3/16 Round Hole &1/81/2 Slot Hole in one)
Winlion$15.5533 rev
Craft Tag Punch Tag Paper Punches 4 in 1 Hole Puncher for Making Scrapbooking DIY Crafts Paper Punches (4 Shapes)
Seekkey$14.9544 rev
IMLIKE Badge Hole Punch for ID Cards:All Metal Handheld Slot Hole Punch No Burrs One Slot Badge Hole Puncher for ID Card Badge PVC and Blinds Hole 15mm x 3mm Hole
IMLIKE$13.13142 rev
Trending
90-day click momentumSingle Hole Punch for ID Cards -Winlion Handheld Punch Tool for PaperPlastic Luggage Tags 15mm x 3mm Hole with Metal Base & Comfort Grip
Winlion$12.264.7★
2 in 1 Badge Slot Hole Punch for ID Card: WINLION Handheld Card Puncher Suitable for PVC Material Business Cards Paper Luggage Tags and Cardstock(3/16 Round Hole &1/81/2 Slot Hole in one)
Winlion$15.554.8★
Single Hole Puncher 1/4 Hole 20 Sheet Capacity Pink 1 Pack
Hutou$6.204.6★
Single Hole Puncher 1/4 Hole 20 Sheet Capacity Purple 1 Pack
Hutou$6.214.6★
3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching
Tamaki$6.904.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“It's very sturdy”
“Great Tool”
“Functions as advertised”
“Durable material”
“the grip is comfortable”
“Does the job”
“Heavy, well made, and works wonderfully”
“No mess”
“it was the perfect size”
What buyers complain about
“They always break”
“you may find the diameter slightly restrictive”
“Only good for paper, not felt”
“Quality is terrible”
“Jammed after 5th use”
“It also felt old”
“no matter how carefully I aligned it, it always came out crooked”
“not very strong grip”
“However, I didn't say it does those functions well because it doesn't”
“which is ridiculous for a $50 tool”