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baby scrapbook supplies

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A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 21Competition 86Returns 96Price range 67Avg price 55Brand share 76Review moat 63Quality gap 27

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$4.06–$37.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good960.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.63

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$53K

$53K/yr · 253K searches

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

106

Top-5 brand share

59%

Open market

37%

  • Echo Park Paper36%
  • Tinoaly7%
  • Carta Bella7%
  • XIHIRCD6%
  • OasiZephauride4%
  • Doraking3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -5.7% search growth over the last 90 days.
10K6KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to Use”

Quality-Overall15%

“Great quality and sweet keepsake”

Adhesion/Stickiness14%

“stick very well”

Value For Money8%

“Good value for money”

Advertised Vs Actual Product7%

“As described”

Color5%

“Great colors”

Paper Quality4%

“Super Cute Craft Paper”

Efficiency3%

“Very efficient”

Print Quality2%

“great print”

Size-Overall2%

“Perfect size”

What buyers complain about

Adhesion/Stickiness20%

“bad adhesive”

Functionality-Overall8%

“Did not work”

Durability8%

“Does not last”

Quality-Overall7%

“Cheap quality”

Ease Of Use6%

“Difficult to use”

Size-Overall5%

“Appears short to me”

Value For Money5%

“overpriced”

Cutting/Trimming4%

“Terrible cuts”

Paper Quality4%

“Paper thin”

Print Quality3%

“Only good for one print per pad”

Top return reasons

Adhesion/Stickiness21%
Size-Overall19%
Functionality-Overall12%
Cutting/Trimming8%
Value For Money7%
Advertised Vs Actual Product6%
Sharpness4%
Paper Quality4%
Defective Material/Parts4%
Paper Compatibility3%