baby scrapbook kit
Worth a lookShows a thin review moat (105 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great104.81avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Growth
Great+62.8%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Price range
Good$4.93–$24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 83K searches
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
31
Top-5 brand share
65%
Open market
35%
- Whaline22%
- Konsait16%
- NBjiuyin7%
- Echo Park Paper7%
- Fabllewavi6%
- JarThenaAMCS6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Konsait 24 Sheets Fall Scrapbook Paper 12x12 Double Sided Autumn Pattern Paper Cardstock Fall colored Craft Papers Pumpkin Thanksgiving Origami Papers for Harvest Card Making Scrapbook Supplies
Konsait$11.164.5★42 rev
60 Sheets Autumn Fall Pattern Paper 8.5 x11 inch Fall Pumpkin Leaves Double-Sided Origami Paper paper for Autumn Falls Harvest Thanksgiving Card Making Scrapbook20 Designs
NBjiuyin$9.494.1★57 rev
Whaline 24Pcs Fall Thanksgiving Pattern Paper Colorful Fall Leaves Pumpkin Plaid Double-Sided Scrapbook Specialty Paper for DIY Card Making Photo Album Junk Journal Decor 11.8 x 11.8inch
Whaline$12.924.4★75 rev
Whaline 60 Pcs Fall Pattern Paper Autumn Leaves Pumpkin Plaid Waves Craft Paper Orange Double Sided A5 Sheet for Holiday Thanksgiving Harvest DIY Card Making Scrapbook Photo Album Decor
Whaline$9.804.6★15 rev
I Love Fall Collection Kit
Echo Park Paper$13.924.8★23 rev
Newest
by launch date
Konsait 24 Sheets Fall Plaid Scrapbook Paper 12x12 Double Sided Vintage Autumn Harvest Cardstock for Halloween Thanksgiving Mini Journal DIY Gift Wrapping
Konsait$8.942 rev
Konsait 24 Sheets Fall Scrapbook Paper 11.8 x11.8Double Sided 160g Thick Cardstock 12 Designs Buffalo Plaid Fox Pumpkin Harvest Paper for Thanksgiving Junk Journal Card Origami Crafts
Konsait$8.961 rev
Konsait 24 Sheets Fall Scrapbook Paper 11.8x11.8 Autumn Pattern Paper Fall Harvest Craft Cardstock Maple Leaf Pumpkin Decorative Papers Thanksgiving Scrapbook Supplies
Konsait$7.321 rev
24 Sheets Scrapbooking Paper Pad 6x6inches 160GSM Single Sided Decorative Paper Pack Journaling Supplies Patterned Cardstock for Craft Present Wrapping. Maple Leaf
E-WEICHEN$4.93421 rev
24 Sheets Watercolor Fall Pumpkin Scrapbook Paper Autumn Decorative Craft Paper Folded Flat for Fall Baby Shower Card Making Thanksgiving Photo Album Decor 12 x 12 (D 12 x 12 in)
Fabllewavi$8.0714 rev
Trending
90-day click momentumKonsait 24 Sheets Fall Scrapbook Paper 11.8x11.8 Autumn Pattern Paper Fall Harvest Craft Cardstock Maple Leaf Pumpkin Decorative Papers Thanksgiving Scrapbook Supplies
Konsait$7.325.0★
Konsait 24 Sheets Fall Scrapbook Paper 11.8 x11.8Double Sided 160g Thick Cardstock 12 Designs Buffalo Plaid Fox Pumpkin Harvest Paper for Thanksgiving Junk Journal Card Origami Crafts
Konsait$8.965.0★
Konsait 24 Sheets Fall Plaid Scrapbook Paper 12x12 Double Sided Vintage Autumn Harvest Cardstock for Halloween Thanksgiving Mini Journal DIY Gift Wrapping
Konsait$8.945.0★
Its Autumn Collection Kit
Echo Park Paper$16.935.0★
24 Sheets Scrapbooking Paper Pad 6x6inches 160GSM Single Sided Decorative Paper Pack Journaling Supplies Patterned Cardstock for Craft Present Wrapping. Maple Leaf
E-WEICHEN$4.934.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 20.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Stunning paper”
“Colors are bright”
“which feels like a great amount of variety”
“I loved getting a wide variety of coordinating prints to use for scrapbooking and card making”
“Beautiful designs”
“24 sheets, six bucks -- great deal”
“have a nice texture”
“matching pages easy without everything looking random or mismatched”
“The right size for what I needed”
What buyers complain about
“Very disappointing i wanted embossed paper”
“This paper says its embossed”
“Dull color”
“Smelled of chemicals”
“Not what advertised”
“Slightly thick for origami”
“The paper received is not shiny gold like the picture”