art set with easel
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$59.98avg listing price — sweet spot $15–$100
Price range
Great$21.32–$109.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,721.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 15K searches
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
84%
Open market
5%
- Artbreezing21%
- TMOL17%
- ARTALLY16%
- VigorFun16%
- ESRICH15%
- Sunnyglade10%
- Open — no brand owns it (1 brand, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★77 rev
TMOL 85 Piece Deluxe Wooden Art Supplies Art Kit with Easel Sketching Pencils Artist Brushes and Acrylic Pad Art Set for Teens Adults and Artist Beginners Creative Gift with Wooden Case
TMOL$34.044.6★1,329 rev
Art Supplies Wooden Art Set Crafts Kit with Drawing Easel Deluxe Kids Art Set Oil Pastels Colored Pencils Watercolor Cakes Creative Gift for Kids Teens Beginners Girls Boys
VigorFun$42.804.4★591 rev
Sunnyglade 185 Pieces Double Sided Trifold Easel Art Set Drawing Art Box with Oil Pastels Crayons Colored Pencils Markers Paint Brush Watercolor Cakes Sketch Pad
Sunnyglade$21.324.7★10,841 rev
86-Piece Acrylic Painting Kit with Tabletop Easel 48 Colors Acrylic Paint Set Paint Brush Set & Case Brush Basin & Art Apron Complete Art Supplies Painting Set for Adults Artists Beginners
ARTALLY$71.574.7★146 rev
Newest
by launch date
187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners
ARTALLY$109.73238 rev
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.7877 rev
86-Piece Acrylic Painting Kit with Tabletop Easel 48 Colors Acrylic Paint Set Paint Brush Set & Case Brush Basin & Art Apron Complete Art Supplies Painting Set for Adults Artists Beginners
ARTALLY$71.57146 rev
ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.251,076 rev
Shuttle Art 335 Piece Kids Art Set Multi-Media Art Supplies Gift Art Kit with Trifold Easel 2 Drawing Pads 2 Coloring Books Oil Pastels Crayons Watercolors Markers Colored Pencils (Black)
Shuttle Art$22.791,013 rev
Trending
90-day click momentumESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.254.6★
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Shuttle Art 335 Piece Kids Art Set Multi-Media Art Supplies Gift Art Kit with Trifold Easel 2 Drawing Pads 2 Coloring Books Oil Pastels Crayons Watercolors Markers Colored Pencils (Black)
Shuttle Art$22.794.8★
ESRICH 141PCS Deluxe Artist Painting Set Painting Supplies with 84 Paint(Oil WatercolorAcrylic Paint) Metal and Wooden Easels Canvas Paper Pads Paintbrushes etc. for Adults Kids Artists
ESRICH$88.554.6★
Art Supplies Wooden Art Set Crafts Kit with Drawing Easel Deluxe Kids Art Set Oil Pastels Colored Pencils Watercolor Cakes Creative Gift for Kids Teens Beginners Girls Boys
VigorFun$42.804.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Good kit”
“Good gift idea”
“The paint supply smooth”
“The color choices are great”
“A fun bargain buy”
“Easy to use”
“She likes to draw”
“Exactly as described”
“New in this”
What buyers complain about
“Several paints arrived punctured”
“Rough on the edges”
“Oil pastels are poor quality...or maybe very old”
“Very cute however the top came unglued in the corner seam”
“The brush smell awful like industrial cleaner was used”
“Not a huge deal”
“The case is unfinished wood”
“The easel is very flimsy”
“Putting together these items would cost much more than buying this set”