art paper roll
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.01–$35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,311.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 52K searches
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
87%
Open market
8%
- PH PERKHOMY52%
- SMART&CASUAL12%
- Vanhench11%
- Donyang7%
- Phinus6%
- Creative Paper Co5%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.494.7★5,280 rev
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.544.7★1,424 rev
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★5,921 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.334.6★2,039 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★119 rev
Newest
by launch date
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
PH PERKHOMY$6.01173 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.07153 rev
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.495,280 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.07119 rev
Trending
90-day click momentumSMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects
Bryco Goods$26.984.7★
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.074.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality flip board”
“Great deal”
“Is true to size”
“Nice thickness”
“Convenient”
“As advertised”
“good easel paper”
“Very durable and easy to work with”
“The color looks very rich”
“Good for gift wrapping”
What buyers complain about
“Its thick paper”
“Adhesive not great”
“Its very small”
“Color very yellow”
“I will note that it smells like burnt rubber”
“Not heavy duty”
“just not very durable”
“paint soaked through quickly”
“not the best”
“little bit expensive though for what it is”