art journal
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Price range
Good$4.32–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,228.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 196K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
143
Top-5 brand share
29%
Open market
67%
- RETTACY7%
- Prudiut6%
- SAKURA5%
- Leda Art Supply5%
- DSTELIN5%
- Canson5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 92 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)
RETTACY$7.834.8★3,063 rev
A5 Sketchbook Lay Flat Softcover Sketch Book for Everyone Ideal for Ink Water Color Pen Pencils 160 Tear Resistant Pages Size: Medium Leda Art Supply
Leda Art Supply$20.394.7★5,893 rev
PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching
PAPERAGE$11.684.8★65,101 rev
DSTELIN Blank Spiral Notebook 1-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch (Black)
DSTELIN$4.324.5★1,774 rev
Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper
SAKURA$11.184.8★85 rev
Newest
by launch dateSakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper
SAKURA$11.1885 rev
Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper
SAKURA$11.2485 rev
Sakura A5 Sketchbook & Pigma Micron Bundle - Japanese-Inspired Stationery Bundle for Illustration Work - A5 Sketchbook with 140 GSM Paper - Artist Gift Set - 3-Pack Fineliner Pen Set - 5.1 x 8.3
SAKURA$18.6256 rev
Sakura A5 Notebook & Pigma Micron Bundle - Creative Set for Journaling Sketching & Writing - A5 Notebook with 140 GSM Paper - Archival Ink Pens - Stationery Bundle - 5.1 x 8.3
SAKURA$18.5554 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
Trending
90-day click momentumSakura A5 Sketchbook & Pigma Micron Bundle - Japanese-Inspired Stationery Bundle for Illustration Work - A5 Sketchbook with 140 GSM Paper - Artist Gift Set - 3-Pack Fineliner Pen Set - 5.1 x 8.3
SAKURA$18.624.9★
Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper
SAKURA$11.244.8★
Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)
Prudiut$9.764.3★
Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper
SAKURA$11.184.8★
Sakura A5 Notebook & Pigma Micron Bundle - Creative Set for Journaling Sketching & Writing - A5 Notebook with 140 GSM Paper - Archival Ink Pens - Stationery Bundle - 5.1 x 8.3
SAKURA$18.554.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality for Price”
“Great for drawing”
“Fits easy in my bag”
“Best value”
“Awesome paper”
“Exactly what I needed”
“hold up really well”
“Great thickness”
“Birthday gift”
“Easy to use”
What buyers complain about
“awkward size”
“Its thick”
“Paper quality is poor”
“Not quality”
“Fell apart”
“has a slightly yellowish color”
“fake advertisement”
“I wish they were a little cheaper”
“Doesnt hold up to wet glue very well”
“the pages are too thin for any kind of paint”