art board
Worth a lookShows a sweet-spot price point ($20.87 avg), but soft demand (-12.5% this quarter) keeps it on the watch list.
Avg price
Great$20.87avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$6.90–$58.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,324.03avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$237K$237K/yr · 260K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
45
Top-5 brand share
71%
Open market
27%
- Ampersand Art Supply45%
- Falling in Art14%
- Officemate4%
- ArtBin3%
- Mr. Pen3%
- ESRICH3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 11X14 Inch (AMHB11)
Ampersand Art Supply$9.774.7★1,564 rev
Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 12X16 Inch (AMHB12)
Ampersand Art Supply$12.214.7★1,564 rev
Falling in Art 13x17 Professional Sketch Board Drawing Tote Board for Artists with Sturdy Clip and Rubber Bands Portable Art Clipboard for Classroom and Studio Drawing
Falling in Art$14.654.7★546 rev
Ampersand Art Supply Hardboard Wood Painting Panel: Museum Series Hardbord 14 x 18 1/8 Inch Flat Profile
Ampersand Art Supply$14.274.7★1,564 rev
Officemate Artist Sketch Board with Handle Portable Drawing Board Tempered Hardboard Surface with Dual Clips & Rubber Band Art Board for Studio Classroom & Field Use 23 x 26 (83099)
Officemate$33.864.4★319 rev
Newest
by launch date
Pleinly Watercolor Stretching Board 1612 (2-Pack) Waterproof Birch Plywood Board for Taping Watercolor Paper Reduces Warping No-Flex Surface for Long-Lasting Use
PLEINLY$20.343 rev
Adjustable Beech Wood Tabletop Easels for Painting and Drawing Supplies - Portable Drafting Table & Art Stand 5-Position Desk Easel with Smooth Art Board for Studio Sketching (16.5 x 12.5)
TX liteart$28.9070 rev
Frcctre 4 Pack 13x17 Inch Sketch Drawing Boards Portable Wooden Clipboards with Handle and Low-Profile Metal Clip for Sketching Drawing Painting Class Studio Art Supplies
Frcctre$20.8818 rev
CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters
CraftyCrocodile$23.49294 rev
Juvealoe Extra Large Clipboard 11 x 17 Clear Plastic Drawing Board
Juvealoe$9.07226 rev
Trending
90-day click momentumPleinly Watercolor Stretching Board 1612 (2-Pack) Waterproof Birch Plywood Board for Taping Watercolor Paper Reduces Warping No-Flex Surface for Long-Lasting Use
PLEINLY$20.345.0★
CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters
CraftyCrocodile$23.494.7★
Maped - Helix Wooden Lightweight Drawing Board 20 x 26 Inch - Ideal for Students - Sketching Outdoors - Lightweight Design - Premium All-Wooden Drawing Boards are Super Light and Portable
Maped$58.234.2★
Ampersand Museum Series Claybord Panels for Paint and Ink 1/8 Inch Depth 11X14 Inch (CBS11)
Ampersand Art Supply$12.684.5★
Ampersand Art Supply Hardboard Wood Painting Panel: Museum Series Hardbord 14 x 18 1/8 Inch Flat Profile
Ampersand Art Supply$14.274.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great value”
“Great fit”
“Exactly what I needed”
“smooth surface that holds paint beautifully”
“It is sturdy”
“Held up well”
“Ease of use”
“Fun for projects”
“Nicely made sketch board”
What buyers complain about
“Very expensive for the quality”
“The size is incorrect”
“Little flimsy”
“Thought the boards would be a little thicker”
“Its not solid wood”
“It's bulky”
“bends when painted”
“It is a little bit cheap”
“Very thin, it seems like what comes in a picture frame”
“Pictures dont represent what was received”