armature wire
Skip it38/100a small market ($83K/yr) — armature wire doesn't clear our bar today.
Market/yr
$83K
Growth (1y)
+127.9%
Products
14
Brands
10
was 16 a year ago
Sellers
27
Price range
$4.03–$15.40
Returns
1.9%
Rating
4.7★
Skip it
Scored 38/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +127.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov · busiest ÷ quietest = 3.2×
Competition
- Tenn Well48%
- ouwinway21%
- RASKOO10%
- anezus8%
- Hillman4%
- Zxmissu3%
- Other (4 brands)8%
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 10 brands and 27 sellers compete here.
Brands
10 falling
was 16 a year ago
Sellers
27
Top 5 brand share
89%
Product shelf
All 14 tracked products in this niche.
Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training
Tenn Well
$10.554.7★1,128 reviews
16Gauge Silver Aluminum Crafts Wire 154FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft
ouwinway
$12.794.6★527 reviews
18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)
Tenn Well
$7.964.7★1,026 reviews
RASKOO 55FT 9 Gauge(3mm) Bendable and Strong Craft Wire Flexible Aluminum Armature Wire for Sculpting Crafts DIY Projects Bonsai Tree Easy to Cut
RASKOO
$8.814.8★57 reviews
Anezus 12 Gauge Aluminum Wire 100 Feet - 2mm Metal Armature Bendable Sculpting Wire for Crafts Wreath Making Jewelry Making Beading Floral (Silver)
anezus
$13.034.7★2,003 reviews
20Gauge Silver Aluminum Crafts Wire 400FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft
ouwinway
$12.764.6★527 reviews
Tenn Well 15 Gauge Aluminum Wire 164 Feet 1.5mm Bendable Metal Craft Wire for Jewelry Making Beading Armature Sculpting Bonsai Training Crafting
Tenn Well
$9.874.7★270 reviews
Tenn Well 12 Gauge Aluminum Wire 100 Feet 2mm Bendable Metal Craft Wire for Sculpting Armature Jewelry Making Floral Making Doll Making Modelling Crafting Bonsai Training
Tenn Well
$11.324.7★836 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“quality good, easy to work with”
“Easy to use”
“As advertised”
“Good Value”
“strong enough to hold the wreath shape”
“Durable”
“because for it being a thick wire its very soft”
“Works well”
“it is softer than i expected”
“Great for crafts”
What buyers complain about
“I wish this wire was just a little bit thicker”
“It does break easily so”
“this wire is so small”
“breaks too easily”
“Cheap”
“Warning - changed color when hammered”
“when hammered, so I cannot use it”
“it is so easy to bend that I could not use it as it would not hold its shape under any sort of pressure”
“Good wire except for the fact that its not 100 feet as advertised”
“Not good for crafting”
Top return reasons
- Size-Overall25%
- Thin23%
- Thickness14%
- Advertised Vs Actual Product6%
- Value For Money5%
- Strength5%
- Soft Feel3%
- Measurement/Reading Accuracy3%
- Functionality-Overall2%
- Material Quality2%