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apple essential oil

Skip it47/100

a small market ($30K/yr) — apple essential oil doesn't clear our bar today.

Market/yr

$30K

Growth (1y)

+136.3%

Products

23

Brands

19

was 17 a year ago

Sellers

34

Price range

$4.97–$18.72

Returns

1.2%

Rating

4.3★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
69
×0.30
Competition
54
×0.20
Quality gap
55
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +136.3% year over year.
2K1KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Competition

16%MUMAZYL
  • MUMAZYL16%
  • P&J Trading14%
  • Horbäach14%
  • GV77ZF11%
  • PHATOIL6%
  • HIQILI6%
  • Other (13 brands)33%

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 34 sellers compete here.

Brands

19 rising

was 17 a year ago

Sellers

34

Top 5 brand share

61%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 23 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Refreshing scent”

Value For Money4%

“Good for value”

Quality-Overall3%

“The quality is excellent”

Size-Overall2%

“Overall, I like the large 4-ounce size of the bottle because it's going to last a very long time”

Advertised Vs Actual Product2%

“Exceeded my expectations”

Gifting Purpose1%

“I got this for my boss as a gift: it is still delightful 3 months later”

Ingredients-Overall1%

“Great essential oils”

Durability1%

“It has incredible longevity”

Suitability Winter Weather1%

“Nice fragrance for fall and winter”

Ease Of Use1%

“making it very convenient to use”

What buyers complain about

Smell57%

“weak smell”

Leak-Proof4%

“it came open and leaked”

Strength4%

“its not strong”

Value For Money3%

“Not worth the price”

Functionality-Overall2%

“They dont work that well”

Sweetness2%

“Doesnt smell sweet”

Durability2%

“But doesnt last LONG AT ALL”

Size-Overall1%

“though it is pretty small”

Sinus Relief1%

“it actually made my sinuses swell up”

Ingredients-Overall1%

“It was not 100% essential oil”

Top return reasons

  • Smell70%
  • Leak-Proof10%
  • Advertised Vs Actual Product8%
  • Size-Overall2%
  • Product Condition2%
  • Strength1%
  • Functionality-Overall1%
  • Oily/Greasy1%
  • Dilute/Watery1%
  • Certifications0%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.