antiquing wax
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good$3.46–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,571.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 150K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
82
Top-5 brand share
76%
Open market
20%
- FolkArt45%
- Jolie12%
- AMY HOWARD AT HOME8%
- HOWARD7%
- Mister Rui4%
- BLUEBIRD4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FolkArt Home Decor Chalk Furniture & Craft Acrylic Paint in Assorted Colors 8 ounce Antique Wax
FolkArt$13.114.7★1,682 rev
FolkArt Antiquing Medium Paint 2 oz
FolkArt$3.464.7★563 rev
AMY HOWARD AT HOME Dark Antique Wax for Vintage and Antique Furniture Restoration | Provides Dark Colored Protective Finish and Seal | Multi-Surface Protection | 3.5oz Tin
AMY HOWARD AT HOME$21.334.5★446 rev
Jolie Finishing Wax - Protective topcoat Paint - Use on interior furniture cabinets walls home decor and accessories - Odor-Free Non-Hazardous - Brown - 120 ml
Jolie$20.244.6★9,980 rev
Howard Products Chalk-Tique Dark Paste Wax for Wood - Dark Chalk Paint Polish Beeswax Wood Polish - Enhance and Distress Home Dcor - 6 oz
HOWARD$16.924.6★1,666 rev
Newest
by launch date
Furniture Paint Wax - 3.38 Fl Oz (100 ML) - Lasting Protective Finish Fast Drying Odor-Free Non-Hazardous (Brown)
BLUEBIRD$7.1561 rev
Wood Finishing Wax for Furniture 100% Natural Chalk Paint Wax for Sealing & Protecting Painted and Raw Wood Surfaces Wooden Floors & More Protective Finish - Clear 3.5 Oz (Includes Tools)
DWIL$14.61334 rev
FolkArt Antiquing Medium 8 fl oz Woodn Bucket Brown Perfect for DIY Arts and Crafts Projects 51071
FolkArt$14.8446 rev
Mister Rui Chalk Wax Paint Brush 3pcs Chalk Paint Brushes for Furniture Small Wax Brush for Acrylic Paint Milk Paint Natural Bristles Stencil Brushes No Shedding
Mister Rui$9.481,799 rev
AMACO Rub n Buff Wax Metallic Finish 4 Color Kit - Antique Gold Silver Leaf Gold Leaf Ebony 15ml Tubes - Versatile Gilding Wax for Finishing Furniture Antiquing and Restoration - 4 Rub and Buff Colors
AMACO$20.781,260 rev
Trending
90-day click momentumFurniture Paint Wax - 3.38 Fl Oz (100 ML) - Lasting Protective Finish Fast Drying Odor-Free Non-Hazardous (Brown)
BLUEBIRD$7.154.3★
AMY HOWARD AT HOME Dark Antique Wax for Vintage and Antique Furniture Restoration | Provides Dark Colored Protective Finish and Seal | Multi-Surface Protection | 3.5oz Tin
AMY HOWARD AT HOME$21.334.5★
KILZ Protective Sealing Wax Interior Dark 2.4 Ounces
KILZ$18.924.7★
Minwax 786004444 Paste Finishing Wax 1-Pound Special Dark
Minwax$16.764.5★
Dixie Belle Paint Company | Best Dang Furniture Wax (4oz Brown) | DIY Furniture Finishing Wax | Chalk Paint Protection | Antique DIY
Dixie Belle Paint Company$21.974.7★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -21.3% search growth over the last 90 days.Peak months: Feb, Sep · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“And those handles still look perfect & beautiful”
“Easy to use”
“The color is very bright”
“Works well with any type of paint”
“produces results”
“Worked like advertised”
“This is cheap alright”
“Very durable”
“Nice size and good quality”
“I look forward to making everything shine”
What buyers complain about
“Too small”
“Disappointed the product was very dark”
“Because it's quite pricey for a small container”
“Utterly garbage liquid like product”
“This makes me think it may be more of a topcoat for chalk paint”
“Dried out”
“Doesn't wipe off well”
“Does not work”
“Completely False Advertising”
“Received bottle that had leaked”