anchor chart markers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Great$905K$905K/yr · 1.1M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Price range
Good$6.30–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,014.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
88
Top-5 brand share
100%
Open market
0%
- Mr. Sketch85%
- Sharpie12%
- Scentos2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Sketch Scented Markers Chisel Tip Assorted Colors 22 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$12.664.8★14,649 rev
Mr. Sketch Scented Markers Chisel Tip Assorted Colors 12 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$8.814.8★13,534 rev
Sharpie Flip Chart Markers Bullet Tip Assorted Colors Low-Odor Squeak-Free 8 Count - Office Presentation Back to School Teacher Supplies
Sharpie$8.364.8★8,447 rev
Mr. Sketch Scented Washable Markers Chisel Tip Marker Assorted Colors 36 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$20.234.8★2,721 rev
Mr. Sketch Scented Stix Markers Fine Tip 10 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$6.304.7★5,672 rev
Newest
by launch date
Mr. Sketch Scented Markers Ultimate Pack Chisel and Fine Tips Assorted Colors 40 Count
Mr. Sketch$25.6330 rev
Scentos Scented Chisel Tip Markers 24 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.
Scentos$15.67128 rev
Mr. Sketch Scented Markers Chisel Tip Assorted Colors 22 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$12.6614,649 rev
Mr. Sketch Scented Washable Markers Chisel Tip Marker Assorted Colors 36 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$20.232,721 rev
Mr. Sketch Scented Markers Chisel Tip Assorted Colors 14 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$13.435,336 rev
Trending
90-day click momentumMr. Sketch Scented Markers Ultimate Pack Chisel and Fine Tips Assorted Colors 40 Count
Mr. Sketch$25.634.7★
Scentos Scented Chisel Tip Markers 24 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.
Scentos$15.674.3★
Sharpie Flip Chart Markers Bullet Tip Assorted Colors Low-Odor Squeak-Free 8 Count - Office Presentation Back to School Teacher Supplies
Sharpie$8.364.8★
Mr. Sketch Scented Stix Markers Fine Tip 10 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$6.304.7★
Mr. Sketch Scented Markers Chisel Tip Assorted Colors 12 Count - Fun for Kids Coloring Spark Creativity Arts & Crafts
Mr. Sketch$8.814.8★
Demand
Weekly Amazon search volume, last 36 weeks — +12.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Strong Scents”
“Colors are vibrant”
“So much fun for all ages”
“the quality is very smooth”
“Worth the price”
“Cool markers”
“They write so smoothly”
“Quality and durability”
“Love sharpies”
“ease of use”
What buyers complain about
“However, some of the scents are FOUL. ex. Nacho Cheese 🤢”
“Dry markers”
“Brown and pink only”
“Some markers dried out”
“A little expensive at $30”
“the ink balled up”
“Doesn't stick to walls”
“there was only two colors”
“so stains on clothing or furniture can be difficult to remove”
“Cons: These are not washable”