amazon basics colored pencils
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Price range
Okay$5.13–$24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,190avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 45K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
28
Top-5 brand share
100%
Open market
0%
- Amazon Basics80%
- KALOUR10%
- Shuttle Art5%
- Crayola5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
Amazon Basics$24.014.7★32,366 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.674.7★26,530 rev
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.134.8★49,791 rev
Newest
by launch dateShuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.6726,530 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.5012,073 rev
Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
Amazon Basics$24.0132,366 rev
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.1349,791 rev
Trending
90-day click momentumAmazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
Amazon Basics$24.014.7★
Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.674.7★
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.134.8★
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +3.1% search growth over the last 90 days.Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“Good quality pencils”
“Good Value”
“Beautiful pencils”
“Smoothness”
“As advertised”
“drawing has become my hobby of choice”
“Delivered sharp and in a nice tin”
“making it easy to keep everything neat”
“last highly recommended”
What buyers complain about
“The color options aren't great”
“Does not sharpen good”
“Disappointed in the quality”
“Not durable”
“I was surprised by how fragile these pencils are”
“seem to have been used”
“little cheaper”
“The color options aren't great”
“Short pencils”
“Broken tips”