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alumilite

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Soft demand (-6.6% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 22Conversion 50Competition 50Returns 89Price range 70Avg price 93Brand share 29Review moat 31Quality gap 37

Avg price

Great$49.89

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Price range

Good$13.44–$135.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,392.96

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$135K

$135K/yr · 68K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

34

Top-5 brand share

88%

Open market

8%

  • Alumilite63%
  • Generic7%
  • Craft Resin7%
  • GrandProducts Art Bundles6%
  • LET'S RESIN5%
  • JANCHUN5%
  • Open — no brand owns it (5 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$14K15%$20K20%$27K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great product Great seller”

Ease Of Use17%

“Easy to use as directed”

Material Quality15%

“Good material”

Advertised Vs Actual Product6%

“Works exactly as advertised”

Value For Money5%

“Good price”

Instructions/User Manual/Troubleshooting5%

“came with clear instructions”

Efficiency5%

“Pumps on bottles work well”

Smell3%

“No strong odor”

Size-Overall2%

“Gallon size is perfect for me-easily poured to measure”

Paint Quality1%

“Cures clear with a smooth finish”

What buyers complain about

Value For Money9%

“also more costly”

Adhesion/Stickiness9%

“1 isn't sticky”

Functionality-Overall7%

“did not work well at all”

Quality-Overall7%

“Low quality”

Size-Overall5%

“Small bottles”

Advertised Vs Actual Product5%

“bordering on false advertising”

Thickness5%

“It's okay, a little thinner then I was expecting”

Material Quality4%

“Aluminate resin”

Assembly/Installation4%

“Wont set up”

Leak-Proof3%

“One of the bottles leaked”

Top return reasons

Material Quality14%
Functionality-Overall14%
Size-Overall13%
Leak-Proof13%
Value For Money13%
Advertised Vs Actual Product10%
Defective Material/Parts5%
Adhesion/Stickiness3%
Color1%
Product Condition1%