Skip to content
48

airbrush medium

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 21Conversion 97Competition 24Returns 97Price range 50Avg price 95Brand share 15Review moat 24Quality gap 21

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Incredible$24.74

avg listing price — sweet spot $15–$100

Market size

Good$609K

$609K/yr · 158K searches

Price range

Good$7.13–$175.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,727.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

57

Top-5 brand share

94%

Open market

4%

  • Vallejo61%
  • The Army Painter20%
  • U.S. Art Supply8%
  • Nicpro3%
  • Liquitex3%
  • HOMY ARTY2%
  • Open — no brand owns it (2 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$61K20%$122K30%$183K40%$244K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“As advertised”

Paint Quality16%

“Great paints”

Efficiency11%

“Works Well”

Quality-Overall9%

“Excellent product”

Color8%

“color is nice but”

Ease Of Cleaning7%

“Does a good job cleaning”

Thickness6%

“Great thinner”

Engraving/Paint/Sublimation5%

“Great paints”

Water Resistance3%

“Does not make it watery”

Value For Money3%

“good value”

What buyers complain about

Thickness24%

“Not thin enough out of the bottle”

Leak-Proof15%

“Bottle leaks and is difficult to pour without making a mess so I transferred the thinner to a different bottle”

Value For Money12%

“its far too expensive. not that I found anything cheaper”

Functionality-Overall7%

“Doesnt work”

Moist/Dry6%

“disappointing- old and dried out”

Color4%

“Good colors bad handling”

Jamming/Clogging4%

“clogged my airbrush”

Ease Of Cleaning4%

“it just wasn't cleaning as well as I had hoped”

Quality-Overall3%

“Garbage”

Paint Quality2%

“Cuts Through Acrylic Paints”

Top return reasons

Leak-Proof19%
Thickness19%
Thin11%
Functionality-Overall11%
Paint Quality10%
Advertised Vs Actual Product9%
Color5%
Size-Overall5%
Value For Money3%
Compatibility-Overall2%