air dry clay bulk
Skip it44/100a concentrated shelf (top 5 take 87% of clicks) — air dry clay bulk doesn't clear our bar today.
Market/yr
$1.2M
Growth (1y)
+119.2%
Products
10
Brands
5
was 6 a year ago
Sellers
53
Price range
$6.88–$38.01
Returns
1.2%
Rating
4.6★
Skip it
Scored 44/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 83 weeks — +119.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Competition
- Crayola87%
- ifergoo6%
- OJYUDD3%
- ESSENSON2%
- LINPHCEY2%
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 53 sellers compete here.
Brands
5 falling
was 6 a year ago
Sellers
53
Top 5 brand share
100%
Product shelf
All 10 tracked products in this niche.
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
Crayola
$36.744.8★4,175 reviews
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
Crayola
$27.454.8★4,175 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+
Crayola
$38.014.8★4,175 reviews
Crayola Model Magic 2lb-White
Crayola
$29.504.5★25 reviews
ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids
ifergoo
$6.974.5★5,593 reviews
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo
$6.884.5★4,429 reviews
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD
$9.084.5★5,756 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“most importantly it keeps the kids entertained”
“Ease of use”
“Cost effective”
“Good Quality”
“Great colors”
“Hours of creative fun”
“As advertised”
“Good material”
“Was a gift”
“Cleans up easily”
What buyers complain about
“A little slow to dry”
“breakable”
“Not White”
“Awful quality”
“it doesn't soften up”
“Not easy to use”
“Kids didn't like it to sticky”
“used when it arrived”
“Odd texture”
“cant find material composition details”
Top return reasons
- Material Quality18%
- Moist/Dry14%
- Value For Money12%
- Color9%
- Size-Overall9%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall4%
- Quality-Overall3%
- Texture/Consistency-Overall3%