aida cloth 18 count
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Great474.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$5.72–$25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 56K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
27
Top-5 brand share
70%
Open market
21%
- MYFAMIREA19%
- KCS16%
- Donmon15%
- CANFOISON11%
- Caydo10%
- Design Works Crafts8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cross Stitch Aida Fabric 18 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration
MYFAMIREA$17.734.7★1,098 rev
Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)
Donmon$12.514.6★1,147 rev
CANFOISON Aida Cloth Big Size 18 Count White Cross Stitch Fabric 39 inch by 60 inch
CANFOISON$17.504.7★503 rev
Charles Craft Silver Label Aida 18 Count 15X18 Soft Tube-White
DMC$6.744.8★682 rev
Caydo 60 by 39-Inch 18 Count Classic Reserve Aida Cloth Big Size White Cross Stitch Cloth Fabric
Caydo$17.664.5★1,603 rev
Newest
by launch date
RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching
RIOLIS$8.723 rev
RIOLIS - Zweigart 18 ct White Aida 3428/100 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching
RIOLIS$8.323 rev
Aida Kit 18 Count 12x18 Inch 6 Pcs Cross Stitch Fabric Kit Includes 18 Count 3 Black Cloth and 3 Cloth White Cotton 18 Ct Aida Cross Stitch Fabric for Needlework and Embroidery
YARRD$14.10123 rev
6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
MYFAMIREA$7.701,098 rev
Caydo 59 x 39 Inch Beige Aida Cloth 18 Count Classic Reserve Aida Cloth Large Size Cross Stitch Fabric for Needlework
Caydo$18.741,603 rev
Trending
90-day click momentumRIOLIS - Zweigart 18 ct White Aida 3428/100 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching
RIOLIS$8.323.4★
RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching
RIOLIS$8.723.4★
Essentials By Leisure Arts Aida Cloth 18 Count Ivory Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18
Essentials By Leisure Arts$8.734.0★
Essentials By Leisure Arts Aida Cloth 18 Count Beige Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18
Essentials By Leisure Arts$6.414.6★
Essentials By Leisure Arts Aida Cloth 18 Count Beige Tan Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18
Essentials By Leisure Arts$7.455.0★
Demand
Weekly Amazon search volume, last 27 weeks — -25.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made 14 ct”
“As advertised”
“Sturdy cloth, great fabric count”
“Great price and was easy to stitch on”
“Perfect size”
“Good price for this Aida fabric”
“The Best Adia Fabric PERIOD”
“Beautiful colors”
“Good Quality and Can Be Softened”
“soft not stiff”
What buyers complain about
“Not good quality at all”
“One sheet of material for that kind of money”
“Photo doesn't show up on the black”
“Large than I expected”
“extra threads make it impossible to figure out where stitches should be”
“It is whiter than the hat”
“Fuzz and discoloration throughout”
“Arrived with a stain on both sides of fabric”
“Should cost less because of this”
“Not soft”