adult coloring books bulk
Worth a lookShows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$6.24–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,051.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 532K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
39
Top-5 brand share
67%
Open market
29%
- ZICOTO29%
- ColorIt18%
- ADEVIAN10%
- apolyone5%
- Kalysky5%
- RYVE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women
ZICOTO$6.554.7★467 rev
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages
ZICOTO$10.934.7★760 rev
Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN
ADEVIAN$9.274.5★1,366 rev
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women
ZICOTO$7.514.7★300 rev
Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety
Kalysky$15.454.6★3,234 rev
Newest
by launch date
Coloring Books for Adults Relaxation Set of 2 Funny Swear Word Adult Coloring Book for Women Relaxation Gifts for Women(Floral Design)
underbartliv$6.2420 rev
Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake
ADEVIAN$8.6039 rev
Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care
Gemmapylor$9.6989 rev
Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens
Gemmapylor$9.8389 rev
Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults
INNMUSE$8.3132 rev
Trending
90-day click momentumAdult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake
ADEVIAN$8.604.3★
Flower Coloring Book for Adults Spiral Bound Floral Coloring Books 41 Unique Patterns 130GSM Anti-Bleed Paper 12 Premium Colored Pencils Stress Relief & Mindfulness Gift for Women 8.5 x 11in
FLYING EAGLE$15.804.5★
Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care
Gemmapylor$9.694.4★
Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults
INNMUSE$8.314.7★
Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens
Gemmapylor$9.834.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“These were well-made”
“Fun Gifts”
“The designs are elegant”
“Beautiful Gift”
“Great buy”
“Like the small size”
“Just what I needed”
“Easy to Use”
“Great pictures”
What buyers complain about
“Didnt think I would ever actually color it”
“size is not what I expected”
“Small print”
“the physical quality isn't that awesome”
“Not worth the price”
“Some of the pictures were a little bit too detailed for me”
“now you cant color that page because the ink has seeped through”
“The pages are thick”
“Could be more of a variety in designs”
“That the markers do t work”