adult coloring book with markers
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Price range
Good$8.51–$28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,130avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$77K$77K/yr · 93K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
17
Top-5 brand share
79%
Open market
16%
- Jekohor42%
- Prudiut19%
- apolyone9%
- CKMOREL4%
- Halobios4%
- Maybe Swearing Will Help4%
- Open — no brand owns it (8 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women
Jekohor$17.764.6★654 rev
78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift
Prudiut$10.574.5★418 rev
Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers
Jekohor$18.094.6★1,034 rev
Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 24 Colors Markers for Adult Anxiety Relief Gifts with 48 Pictures (Garden & Magic House)
apolyone$20.614.5★635 rev
Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult
Halobios$18.804.8★39 rev
Newest
by launch date
Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her
Ospelelf$18.8345 rev
Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women
INNMUSE$16.9638 rev
78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift
Prudiut$10.57418 rev
Jekohor Adult Coloring Book Coloring Books for Adults Relaxation with 36 Markers Funny Chill-Sweet Puns Includes 30 Pattern Anxiety Relief-The Perfect Mindfulness Stress-Relieving Gifts for Women
Jekohor$18.491,034 rev
Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult
Halobios$18.8039 rev
Trending
90-day click momentumSwear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women
INNMUSE$16.964.5★
Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult
Halobios$18.804.8★
CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn
CKMOREL$19.744.5★
Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her
Ospelelf$18.834.5★
AnyMark Alcohol Markers 60 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine White Penholder
AnyMark$16.624.4★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -15.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Excellent product”
“There are some fun designs”
“Good gift”
“Excellent value”
“These markers are beautiful”
“The designs are beautiful”
“As advertised”
“Convenient and easy”
“Beautiful Illustrations”
What buyers complain about
“losing all the color”
“the quality control could be better”
“Dry Markers”
“Dried out already”
“Do not last as long as I would like”
“Very streaky and dry out quick”
“Brush tip is too loose”
“ink thing fell out”
“didn't work”
“Misleading”