adult coloring book spiral bound
Worth a lookShows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good707.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.55–$28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Market size
Okay$266K$266K/yr · 822K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
24
Top-5 brand share
71%
Open market
24%
- ZICOTO42%
- ADEVIAN12%
- VYRANA7%
- apolyone5%
- Kalysky5%
- RYVE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women
ZICOTO$7.514.7★300 rev
Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women
ZICOTO$6.554.7★467 rev
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages
ZICOTO$10.934.7★760 rev
Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN
ADEVIAN$9.274.5★1,366 rev
Beautiful Adult Coloring Book Set of 2 for Relaxation - Inspirational Adventures and Landmarks Scenery for the Spirit of Wanderlust - Perfect Stress-Relieving Gift for Women (Journeys & Cities 2)
ZICOTO$8.194.5★826 rev
Newest
by launch date
4-Pack Spiral Bound Coloring Books for Adults - Relaxing Arts & Crafts Gifts for Women - 96 Simple & Cute Single-Sided Patterns(Sweet & Fun & Creative & Seaside)
apolyone$22.5427 rev
Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner
ADEVIAN$8.7839 rev
Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake
ADEVIAN$8.6039 rev
Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care
Gemmapylor$9.6989 rev
Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens
Gemmapylor$9.8389 rev
Trending
90-day click momentum4-Pack Spiral Bound Coloring Books for Adults - Relaxing Arts & Crafts Gifts for Women - 96 Simple & Cute Single-Sided Patterns(Sweet & Fun & Creative & Seaside)
apolyone$22.544.2★
Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care
Gemmapylor$9.694.4★
Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner
ADEVIAN$8.784.3★
Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens
Gemmapylor$9.834.4★
Flower Coloring Book for Adults Spiral Bound Floral Coloring Books 41 Unique Patterns 130GSM Anti-Bleed Paper 12 Premium Colored Pencils Stress Relief & Mindfulness Gift for Women 8.5 x 11in
FLYING EAGLE$15.804.5★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -20.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I like all the color options”
“Amazing Quality”
“Fun for toddler”
“Great craftsmanship”
“Great buy”
“Beautiful Gift”
“Like the small size”
“Easy to Use”
“Just what I needed”
“The sheets are thick”
What buyers complain about
“making it difficult to color”
“size is not what I expected”
“Small print”
“Bad quality”
“Not worth the price”
“now you cant color that page because the ink has seeped through”
“The paper feels thin”
“Could be more of a variety in designs”
“Not as described”
“Alcohol markers and crayons dont work at all”