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acrylic paint thinner

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Soft demand (-15.2% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 17Conversion 87Competition 37Returns 97Price range 57Avg price 48Brand share 46Review moat 35Quality gap 28

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.09–$25.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.73

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,013.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$75K

$75K/yr · 63K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

71

Top-5 brand share

78%

Open market

16%

  • Vallejo22%
  • Nicpro21%
  • Mont Marte16%
  • Micro-Mark12%
  • Angelus6%
  • Liquitex6%
  • Open — no brand owns it (7 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$15K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality19%

“It helps the paint flow smoothly”

Quality-Overall17%

“Great medium”

Advertised Vs Actual Product16%

“As advertised”

Efficiency6%

“Works well”

Value For Money6%

“Its well worth the money”

Thickness6%

“It's always good to have some of this Vallejo thinner to bring life back to those thickened paints”

Smell4%

“Doesnt stink”

Ease Of Cleaning3%

“it helps me clean my brushes”

Engraving/Paint/Sublimation3%

“Made paint easier to apply”

Color2%

“even application without affecting the color quality”

What buyers complain about

Thickness23%

“He says it is way thinned down”

Paint Quality19%

“Did not work on my paint”

Quality-Overall6%

“Garbage”

Functionality-Overall6%

“Doesnt work”

Leak-Proof5%

“the bottle leaks”

Ease Of Use4%

“Unable to use”

Moist/Dry3%

“at least half my bottle was a dried mass of product”

Color3%

“I'm not going to test other colors”

Jamming/Clogging3%

“clogged my airbrush”

Value For Money2%

“So expensive for a tiny bottle”

Top return reasons

Paint Quality17%
Size-Overall11%
Thin11%
Functionality-Overall10%
Leak-Proof10%
Advertised Vs Actual Product9%
Thickness9%
Value For Money6%
Cleaning Modes2%
Color2%