acrylic paint
Worth a lookShows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$7.9M$7.9M/yr · 10.1M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Good$0.61–$42.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,874.29avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
77
Top-5 brand share
81%
Open market
16%
- Shuttle Art38%
- Apple Barrel26%
- TMOL9%
- Artkey6%
- Amazon Basics3%
- Nicpro3%
- Open — no brand owns it (10 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count
Apple Barrel$16.284.7★9,397 rev
Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
Shuttle Art$25.114.7★10,847 rev
Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts
Shuttle Art$10.584.7★10,051 rev
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.104.4★6,697 rev
Artkey Acrylic Paint Set 24 Colors 2 oz/59 ml Acrylic Paint Kit for Professional Artists & Beginners Craft & Art Supplies for Canvas Wood Fabric Rock Leather Ceramic Glass Easter Egg
Artkey$14.964.7★2,608 rev
Newest
by launch date
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.42130 rev
Caliart 36 Colors Acrylic Paint Set with 12 Brushes
Caliart$28.7823,739 rev
unuaST Acrylic Paint Sets for Adults 14 Colors Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists/Beginners Paint Sets for Canvas with Pump Color Wheel (10oz/300ml)
unuaST$33.21980 rev
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.106,697 rev
Trending
90-day click momentum
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White
Apple Barrel$0.654.7★
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.224.5★
Acrylic Paint Set with 12 Art Brushes 36 Colors (2 oz/Bottle) Acrylic Paint for Painting Canvas Wood Ceramic and Fabric Paint Set for Beginners Students and Professional Artist Rich Pigments
TMOL$25.084.4★
Nicpro Acrylic Paint Set 24 Colors with 12 Brushes & Palette Non Toxic Art Supplies Kit for Painting Fabric Canvas Clay Wood Rock & Ceramic Easter Eggs Rich Pigments for Beginners Students & Professional Artists (2 oz 60 ml)
Nicpro$17.764.6★
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.424.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Great quality for $”
“Excellent value”
“Its nice paint”
“easy to open as well”
“As advertised”
“Great Set of Markers”
“still great paint and beautiful colors”
“Fast clean up”
“The coverage is pretty consistent”
What buyers complain about
“poor quality paint”
“not very colorful”
“Poor quality control”
“the paint itself was kind of thick”
“False advertisement”
“the bottle is kinda small”
“dry up very quickly”
“Three bottles leaked”
“takes forever to dry”
“some were more dried out”