Skip to content
47

acrylic ink

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 23Conversion 41Competition 58Returns 95Price range 77Avg price 92Brand share 18Review moat 76Quality gap 25

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great$21.63

avg listing price — sweet spot $15–$100

Price range

Great$7.74–$40.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great480.18

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$142K

$142K/yr · 201K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

50

Top-5 brand share

93%

Open market

3%

  • Liquitex37%
  • Daler Rowney20%
  • Mont Marte15%
  • Nicpro14%
  • Roizefar6%
  • KAMENSKAYA4%
  • Open — no brand owns it (4 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$11K12%$17K16%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“the colors are vibrant”

Quality-Overall10%

“For the price point. and great reviews.”

Value For Money6%

“Great for the price”

Advertised Vs Actual Product5%

“As advertised”

Paint Quality5%

“Great Paint”

Fun/Entertainment Experience4%

“Fun to play with”

Cartridge/Ink Quality4%

“Good quality ink”

Coverage3%

“Good coverage”

Leak-Proof3%

“The bottles don't drip or leak when stored”

Drawing Experience2%

“Excellent for drawing”

What buyers complain about

Color20%

“Pink is not pink”

Dry/Empty Ink7%

“Or the ink bleeds once dry”

Material Quality4%

“the resin I used was not a good resin”

Ease Of Use4%

“I wish these had a dropper in them for easy use”

Advertised Vs Actual Product4%

“Misleading”

Cartridge/Ink Quality4%

“Not a good ink”

Thickness4%

“Kind of thin”

Ease Of Cleaning3%

“First of all -for about half the bottles it was difficult to remove the caps”

Value For Money3%

“Id say not worth it since I found similar prices at reputable art stores online”

Leak-Proof3%

“leaked from a poor dropper seal in the cap”

Top return reasons

Color23%
Ink Refill17%
Functionality-Overall7%
Leak-Proof7%
Paint Quality5%
Advertised Vs Actual Product5%
Value For Money5%
Size-Overall4%
Display Colors4%
Quality-Overall3%