acrylic gouache
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.36avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$8.93–$80.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good794.56avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 105K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
61
Top-5 brand share
96%
Open market
2%
- Turner Colour Works45%
- Holbein39%
- ARTEZA7%
- Liquitex4%
- ABEIER2%
- SUI Gouache2%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Turner acrylic gouache 24 colors set school (japan import) by Turner color
Turner Colour Works$27.504.6★2,259 rev
Holbein Acrylic Designer Gouache - Set of 18 12 ml Tubes
Holbein$49.144.7★164 rev
Turner Acryl Gouache Yusuke Nakamura 40th Anniversary Set of 12 11ml Tubes (limited edition)
Turner Colour Works$17.564.7★198 rev
Holbein Acryla Gouache Colors School Set Of 12
Holbein$33.304.7★148 rev
ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media
ARTEZA$32.914.4★176 rev
Newest
by launch date
SUI Gouache Professional Artist Acrylic Gouache Paint Set 24-Color Premium Set (20ml Tubes) | High-Opacity Satin Finish Acrylic Gouache for Illustrators Designers & Fine Art Painting
SUI Gouache$64.4321 rev
HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set
Holbein$70.6669 rev
Artme HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting
Artme$22.32572 rev
HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists
ABEIER$28.72593 rev
HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)
HIMI$22.731,112 rev
Trending
90-day click momentum![Turner Acrylic Paint Set Artist Acryl Gouache - Super Concentrated Vibrant Acrylics Fast Drying Velvety Matte Finish - [Set of 24 | 20 ml Tubes]](https://m.media-amazon.com/images/I/41buijJtthL.jpg)
Turner Acrylic Paint Set Artist Acryl Gouache - Super Concentrated Vibrant Acrylics Fast Drying Velvety Matte Finish - [Set of 24 | 20 ml Tubes]
Turner Colour Works$44.814.7★
Turner Acryl Gouache Yusuke Nakamura Set of 12 11ml Tubes
Turner Colour Works$16.114.6★
ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media
ARTEZA$32.914.4★
HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set
Holbein$70.664.7★
HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists
ABEIER$28.724.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“excellent gouache product”
“I was very happy with the paints”
“Kids Fun Activity”
“Gift”
“affordable”
“Good for beginners”
“As shown”
“It's easy to use, affordable, and great for beginners”
“The Hobby Crafter: Fun set, bright colors, mixed consistency”
What buyers complain about
“Not sure if these color were actually good”
“They are tiny tubes of incredibly overpriced acrylic paint”
“Holbein acrylic gouache is more expensive than Arteza”
“Questionable quality”
“The consistency of this gouache is inconsistent across the palette”
“Not easy to clean that”
“was anticipating a much smaller pallet”
“messy”
“which can be difficult”
“the package I received was previously opened and used”