acrylic enamel paint
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Good$1.67–$45.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,976.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 64K searches
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
21
Top-5 brand share
91%
Open market
6%
- FolkArt41%
- Nicpro22%
- Colorful16%
- Shuttle Art7%
- Coogert5%
- DecoArt3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FolkArt Gloss Finish Acrylic Enamel Craft Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Glass and Ceramic Painting 32 Ounce 16 Count (Pack of 1)
FolkArt$36.444.6★5,930 rev
Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish
Nicpro$20.854.5★323 rev
Colorful Acrylic Glass Paint Set with 6 Brushes 1 Palette 12 Colors Stain Glass Paints for Wine Waterproof Acrylic Enamel Paint Kit to Create Translucent Arts on Porcelain Window & Ceramic
Colorful$11.994.3★2,694 rev
FolkArt Enamel Glass & Ceramic Paint in Assorted Colors (2 oz) 4001 Wicker White
FolkArt$2.304.6★2,078 rev
Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
Shuttle Art$25.114.7★10,847 rev
Newest
by launch date
EZU Acrylic Glass Paint Kit Transparent Stained Glass Paint for Wine Glass Window Ceramic Bottle Non-Toxic Waterproof Acrylic Enamel Painting Set for Adults Beginners(12 Colors / 5.04 Oz)
EZ-U$12.9875 rev
DecoArt Acrylic Glass Paint Set Primary Colors 9 Bottles (2 fl oz) Opaque Art and Craft Glass Paint
DecoArt$23.9679 rev
Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish
Nicpro$20.85323 rev
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.106,697 rev
Nicpro 18 Colors Acrylic Glass Paint Set (8.45 oz 250 ml) Large Bulk Enamel & Ceramic Painting Supplies Kit for Wine Bottle Glass Jars Windows with Sponge & Art Knife Opaque Gloss Finish
Nicpro$45.44323 rev
Trending
90-day click momentum
FolkArt Enamel Glass & Ceramic Paint in Assorted Colors (2 oz) 4118 Yellow Light
FolkArt$2.784.6★
FolkArt Multi-Surface Acrylic Paint in Assorted Colors (2 oz) 2901 Apple Red
FolkArt$1.674.7★
Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
Shuttle Art$25.114.7★
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.104.4★
DecoArt Acrylic Glass Paint Set Primary Colors 9 Bottles (2 fl oz) Opaque Art and Craft Glass Paint
DecoArt$23.964.3★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -3.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“This is excellent paint for the price”
“Great quality and a perfect gift for young artists”
“Fair price”
“Easy to use”
“Good paint”
“As advertised”
“Easy cleanup”
“So durable and has amazing coverage”
“This was a gift”
What buyers complain about
“Paint is impossible to get to”
“It's THICK”
“Cheap”
“The colors were barely pigmented”
“Hard to open”
“Does not go on evenly”
“These did not adhere well at all”
“they break when you squeeze”
“There were NO INSTRUCTIONS”
“one bottle was leaking”