9x12 sketchbook
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Price range
Okay$6.39–$23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 346K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,449.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
70
Top-5 brand share
100%
Open market
0%
- Strathmore78%
- Fuxi6%
- Soucolor6%
- SuFly5%
- UCREATE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students
Strathmore$12.054.8★33,832 rev
Strathmore 400 Series Sketch Pad 5.5x8.5 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students
Strathmore$7.424.8★33,832 rev
Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults
Fuxi$11.024.8★16,539 rev
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.714.8★9,621 rev
Strathmore 300 Series Wire Bound Sketch Pad 50 lb. Paper 9 X 12 inches 100 Sheets (350-9)
Strathmore$9.444.8★2,317 rev
Newest
by launch date
SuFly Sketch Book 9x12 Drawing Paper Pad-68lb/100gsm Top Spiral Sketchbook Hardcover 100 Sheets Sketch Pad for Kids Classroom Art Supplies for Adults-Sketchpad for Drawing Illustration & Art Stuff
SuFly$10.872,561 rev
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.719,621 rev
9 x 12 Sketchbook 68lb/100gsm Sketch Pad 100 Sheets Spiral Bound Acid Free Drawing Paper with Hard Cover Art Paper for Drawing and Painting for Graphite Pencil Charcoal Pastels for Kids & Adults
SuFly$12.204,343 rev
Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults
Fuxi$11.0216,539 rev
UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets
UCREATE$8.1213,629 rev
Trending
90-day click momentum
Strathmore 500 Series Softcover Mixed Media Journal 90 lb. Paper 5.5 X 8.5 inches 64 Pages (567-5)
Strathmore$18.264.7★
Strathmore 400 Series Sketch Pad Toned Tan 5.5x8.5 inch 50 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students
Strathmore$7.144.8★
Strathmore 400 Series Wire Bound Sketch Pad 60 lb. Paper 11 X 14 inches White 100 Sheets (455-4)
Strathmore$14.864.8★
Strathmore 500 Series Hardcover Mixed Media Journal 90 lb. Vellum Paper 5.5 X 8.5 inches 64 Pages (566-5)
Strathmore$16.894.7★
Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students
Strathmore$12.054.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 8.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for drawing”
“Nice people, quality and great for sketching”
“Good size”
“As advertised”
“Worth the money”
“Its a good gift”
“Durable”
“a thick cover that feels durable”
“ease of use”
“Its a sturdy”
What buyers complain about
“breaks a lot”
“The paper feels thick- like card stock”
“Very poor quality”
“It's cheaply made”
“has a yellow-y color with ghosting”
“fake advertisement”
“Damaged and bleeding oil and paint eVerywhere”
“Please READ return for us please They were just too big”
“I wouldn't buy it again even for a low price”
“It was not a like new product”