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9mm crochet hook

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Soft demand (-49.0% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 87Competition 24Returns 92Price range 66Avg price 40Brand share 42Review moat 24Quality gap 24

Returns

Great1.2%

return rate — above 6% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.34–$35.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.78

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,673.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 57K searches

Growth

Bad-49.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

31

Top-5 brand share

80%

Open market

16%

  • QMNNMA38%
  • Yarniss20%
  • YOJOB9%
  • Iuuidu8%
  • Prym5%
  • SHWAKK4%
  • Open — no brand owns it (6 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$25K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.0% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“My wife was really happy with these tools”

Value For Money14%

“Great Deal”

Comfort-Overall9%

“Is comfortable”

Size-Overall8%

“It fits nicely in my bag”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Ease Of Use6%

“easy to hold”

Grip6%

“Comfortable grip”

Handle Quality5%

“Handles are great”

Soft Feel4%

“Soft on fingers”

Strength2%

“Good sturdy hook”

What buyers complain about

Hard Feel13%

“Not very smooth to pull”

Grip12%

“Grip gets sticky”

Advertised Vs Actual Product7%

“False Advertising”

Size-Overall7%

“for me they were a little bit larger than had expected”

Quality-Overall5%

“Cheap, Horrible product”

Durability4%

“you will break these”

Value For Money3%

“for the four dollars its not worth all the effort it will take to get a box”

Print Quality3%

“Unfortunately, the imprints are in black and will surely rub off with use”

Material Quality2%

“Cheaply made”

Color2%

“Color May Differ”

Top return reasons

Size-Overall32%
Value For Money10%
Quality-Overall10%
Advertised Vs Actual Product7%
Comfort-Overall7%
Grip5%
Material Quality5%
Defective Material/Parts4%
Weight Heavy3%
Functionality-Overall3%