8x10 sketchbook
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.01–$19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,340.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 34K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
37
Top-5 brand share
73%
Open market
21%
- Soucolor26%
- Fuxi23%
- SuFly9%
- KEVIN&SASA CRAFTS9%
- U.S. Art Supply6%
- Strathmore5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8 x 10 Sketch Book 100 Sheets Hardcover Sketchbook 68 lb/100gsm Drawing Paper for Adults Spiral Bound Sketch Pad Art Paper for Drawing and Painting for Art Supplies for College Students.
Fuxi$11.414.8★16,539 rev
Soucolor 8 x 10 Sketch Book 100 Sheets (68lb/100gsm) Acid-Free Drawing Paper Spiral Bound Sketch Pad for Artist Adults Teens Kids Art Supplies for Drawing Painting Gift for Kids
Soucolor$9.774.8★9,621 rev
8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults
KEVIN&SASA CRAFTS$8.824.8★1,596 rev
SuFly Spiral Bound Sketchbook 8x10 100 Sheets Hardcover Sketch Books 68lb/100gsm Sketch Paper Sketch Pads for Drawing for Adults Sketchbook for Art Class & School.
SuFly$12.624.8★4,343 rev
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.714.8★9,621 rev
Newest
by launch date
MEEDEN 8x10 Sketchbook Paper Pad: 122lb/180gsm Spiral Bound Art Sketch Book with DIY Cover for Artists Adults - 60 Sheets Heavy Weight Hardcover Sketch Drawing Paper for Painting Sketching Writing
MEEDEN$15.8062 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
SuFly Spiral Bound Sketchbook 8x10 100 Sheets Hardcover Sketch Books 68lb/100gsm Sketch Paper Sketch Pads for Drawing for Adults Sketchbook for Art Class & School.
SuFly$12.624,343 rev
DSTELIN 10 x 7.5 Inch Sketch Book for Drawing 50 Sheets 100GSM Acid-Free Thick Paper Mix Media Spiral Bound Sketch Pad for Pencil and Pen
DSTELIN$5.1124 rev
Soucolor 8 x 10 Sketch Book 100 Sheets (68lb/100gsm) Acid-Free Drawing Paper Spiral Bound Sketch Pad for Artist Adults Teens Kids Art Supplies for Drawing Painting Gift for Kids
Soucolor$9.779,621 rev
Trending
90-day click momentumSketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★
MEEDEN 8x10 Sketchbook Paper Pad: 122lb/180gsm Spiral Bound Art Sketch Book with DIY Cover for Artists Adults - 60 Sheets Heavy Weight Hardcover Sketch Drawing Paper for Painting Sketching Writing
MEEDEN$15.804.7★
Sketchbook - Hardcover Sketch Pad 8.5 x 11 Durable Sketch Book for Professional Adults Artists and Amateurs 68 lb/110 GSM 58 Sheets Use with Pens Pencils Sketching Stick
URSUNSHINE$10.734.7★
8x10 Sketch Book for Markers 60 Sheets Marker Pad Sketchbook Hardcover 90lb/150gsm Paper for Alcohol Markers Ideal for Artists Illustrators Students Adults & Christmas Gifts.
CANVASTRA$10.134.6★
DSTELIN 10 x 7.5 Inch Sketch Book for Drawing 50 Sheets 100GSM Acid-Free Thick Paper Mix Media Spiral Bound Sketch Pad for Pencil and Pen
DSTELIN$5.114.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 13.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and clean”
“nice feel when drawing”
“Worth the money”
“As Advertised”
“Nice size”
“Its a good gift”
“its very sturdy”
“Very durable”
“a thick cover that feels durable”
“Very easy to use”
What buyers complain about
“breaks a lot”
“The pages are thick”
“Just bad quality”
“Not entirely true size”
“not for water colors”
“Not for arcylic paint”
“I wouldn't buy it again even for a low price”
“fake advertisement”
“The binding could be a little bit better”
“I cant find the instructions on any page in this book”