80 lb cardstock
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$20.08avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.04–$113.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,828.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 64K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
104
Top-5 brand share
77%
Open market
15%
- Hammermill21%
- Joyberg16%
- Cranium Press15%
- Neenah13%
- Manilaus13%
- GIGYES7%
- Open — no brand owns it (6 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hammermill Cardstock Premium Color Copy 80 lb 8.5 x 11 - 1 Pack (250 Sheets) - 100 Bright Made in the USA Card Stock 120023R White
Hammermill$15.844.6★1,821 rev
White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
Joyberg$6.044.7★2,746 rev
White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.
Manilaus$6.234.8★554 rev
50 Sheets of Heavyweight White Cardstock Ideal for Business Cards Art Projects Invitations and Stationery Printing | 80 lb Weight | 8.5 x 11 inches | Thick Cover Stock (216 gsm) |
Cranium Press$13.264.8★897 rev
Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)
Neenah$13.194.6★15,933 rev
Newest
by launch date
Neenah White Cover Cardstock 80 lb. Heavyweight Cover Stock 255 Sheets 94 Brightness 8.5 x 11 Ideal for Invitations & Cards (91308)
Neenah$17.2929 rev
300 Sheets Colored Cardstock Thick Colored paper Goefun 25 Colors 80lb Construction Paper Assorted Color for Crafts & Printing
Goefun$27.011,089 rev
OcePor 150 Sheets Colored Cardstock 75 Colors 8.5x11 Color Cardstock Bulk 250gsm/92lb Assorted Colors Construction Paper for Printing Card Making Die Cutting Crafts Scrapbooking Party
OcePor$14.6522 rev
Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card
GIGYES$22.1355 rev
White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.
Manilaus$6.23554 rev
Trending
90-day click momentumNeenah White Cover Cardstock 80 lb. Heavyweight Cover Stock 255 Sheets 94 Brightness 8.5 x 11 Ideal for Invitations & Cards (91308)
Neenah$17.294.8★
300 Sheets Colored Cardstock Thick Colored paper Goefun 25 Colors 80lb Construction Paper Assorted Color for Crafts & Printing
Goefun$27.014.8★
Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card
GIGYES$22.134.7★
OcePor 150 Sheets Colored Cardstock 75 Colors 8.5x11 Color Cardstock Bulk 250gsm/92lb Assorted Colors Construction Paper for Printing Card Making Die Cutting Crafts Scrapbooking Party
OcePor$14.653.9★
White Cardstock 8.5 x 11 White Cardstock Printer Paper 80lb 100 Sheets GIGYES Copy Paper for Printer Watercolor Drawing Certificate Invitations
GIGYES$19.194.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Awesome paper”
“Good Value”
“As advertised”
“Great variety of colors”
“Good value, crisp printing”
“Great thickness and clean finish 📑 Really nice cardstock”
“This is lightweight”
“as it is a very professional-quality paper”
“Works good”
What buyers complain about
“Awful paper”
“Not very thick”
“Too flimsy”
“heavier than I wanted”
“Not as advertised”
“Awful quality”
“Some colors are worse than others”
“Very thin”
“Ink smudges off after printing”
“it'll Jam your Printer”