6 hole punch
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good830.74avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.47–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 6% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$141K$141K/yr · 216K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
29
Top-5 brand share
79%
Open market
16%
- WORKLION32%
- Zofly14%
- LYHLYA14%
- BiraBira10%
- Officemate8%
- Ksheria5%
- Open — no brand owns it (8 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WORKLION Adjustable 6 Hole Punch: Metal Six Hole Puncher for Planners and 6-Ring Binders with 6 Sheet Capacity for A4 / A5 / A6 / Personal/Pocket Size (Pink)
WORKLION$18.674.7★3,941 rev
WORKLION Adjustable 6-Hole Punch with Positioning Mark Daily Paper Puncher for A5 Size Six Ring Binder Planners - Refill Pages
WORKLION$18.004.7★3,941 rev
Adjustable 6-Hole Punch - Metal Hole Puncher for A4/A5/A6 Personal & Pocket Planners - 6-Ring Binder Puncher 6-Sheet Capacity Non-Slip Base with Ruler & Hole Guide (Pink)
LYHLYA$18.554.6★73 rev
Bira Craft Adjustable 6 Hole Punch Off White 8 Sheet Capacity Mini/Pocket A3/ A4 / A5 / A6 / Agenda/Personal/Deskfax Performance Guaranteed
BiraBira$18.614.6★2,248 rev
All Metal Adjustable 6-Hole Paper Puncher A5 A6 A7 6 Ring Punch with Positioning Mark 6 Sheet Capacities Puncher for Daily Planner Personal Agenda Binder Refill Pages (Black)
Zofly$18.384.4★475 rev
Newest
by launch date
MySHUCE Pink Adjustable 6-Hole Punch Metal Hole Puncher with 6 Sheet Capacity for A4/A5/A6 Personal & Pocket Planners 6-Ring Binder Puncher with Non-Slip Base Ruler & Hole Guide
MySHUCE$17.611 rev
MySHUCE All Metal Adjustable 6-Hole Paper Puncher Accommodates A4 A5 A6 A7 A8 B5 M5 Refills 6 Ring Punch with Positioning Mark 6 Sheet Capacities Puncher for Agenda Planner Leaf Scrapbooking
MySHUCE$17.223 rev
Adjustable 6 Hole Punch with Positioning Mark Portable 6 Hole Puncher for Binder 5 Sheet Capacity Reduced Effort Paper Puncher for 30 Holes on A4 20 Holes on A5 26 Holes on B5 Pocket Size
Ksheria$12.063 rev
All Metal 6-Hole Punch Paper Hole Puncher with Positioning Mark 6-Sheet Capacity A5 A6 A7 6 Ring Punch Round Hole Punch for Diary Planner Personal Agenda Binder Refill Pages Bookbinding DIY
Ksheria$15.789 rev
6 Hole Puncher Mini Binding Machine for A4 A5 B5 Planner Paper
Muomdid$11.477 rev
Trending
90-day click momentumMySHUCE All Metal Adjustable 6-Hole Paper Puncher Accommodates A4 A5 A6 A7 A8 B5 M5 Refills 6 Ring Punch with Positioning Mark 6 Sheet Capacities Puncher for Agenda Planner Leaf Scrapbooking
MySHUCE$17.223.9★
MySHUCE Pink Adjustable 6-Hole Punch Metal Hole Puncher with 6 Sheet Capacity for A4/A5/A6 Personal & Pocket Planners 6-Ring Binder Puncher with Non-Slip Base Ruler & Hole Guide
MySHUCE$17.615.0★
6 Hole Puncher Mini Binding Machine for A4 A5 B5 Planner Paper
Muomdid$11.473.9★
Adjustable 6 Hole Punch with Positioning Mark Portable 6 Hole Puncher for Binder 5 Sheet Capacity Reduced Effort Paper Puncher for 30 Holes on A4 20 Holes on A5 26 Holes on B5 Pocket Size
Ksheria$12.063.5★
Adjustable 6-Hole Punch for Planners Paper Punch for A5 A6 A7 Ring Binders 6 Sheet Capacity Mint Green
vidabita$18.544.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of this puncher is good”
“I love that its an adjustable”
“Works well and cute to boot”
“The adjustable lever works well”
“seems very sturdy”
“Gets the job done”
“Easy to use”
“The size is nice and compact”
“It is very sleek and compact”
“Inexpensive”
What buyers complain about
“it broke apart”
“It did not work for an A5 size paper”
“I had to get another one because I broke it because my guess would be the paper was too thick”
“Not sized correctly”
“Honestly took me a minute to figure out how to use it”
“It was WILDLY misleading in its advertising”
“Also, the plastic part on the side breaks very easily”
“Overall, I would not purchase again or say its worth the cost personally,”
“the punching mechanism jams”
“Impossible to print on”