5x7 cardstock
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Great436.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$367K$367K/yr · 365K searches
Price range
Good$5.22–$25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
67%
Open market
26%
- Prudiut18%
- Aidunmis18%
- SUMERX13%
- Ciphyfee10%
- Goefun8%
- Viloth7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Pack 5x7 Cardstock Paper 80lb White Cardstock Thick Paper Heavyweight Cardstocks for Printer Postcards Wedding Invitation Thankyou Cards
Prudiut$6.834.7★407 rev
White Cardstock 5x7 110 Sheets 5x7 Cardstock Paper 200 GSM Premium Cardstock 5 x 7 Blank White Card Stock Paper for Printer DIY Cards Greeting Cards Wedding Invitation Postcards
Aidunmis$6.964.6★470 rev
100 Pieces 5 x 7 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 74lb Cover 200 GSM/White
SUMERX$7.274.6★794 rev
Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards
Ciphyfee$6.794.6★101 rev
White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts
Viloth$5.224.7★40 rev
Newest
by launch date
Cream Cardstock 5x7 110 Sheets 5x7 Cardstock Paper 200 GSM Premium Ivory Cardstock 5 x 7 Blank Cream Card Stock Paper for Printer DIY Cards Greeting Cards Wedding Invitation Menus
Aidunmis$8.42470 rev
Guakicae 60 Sheets Cream Cardstock 5 x 7 Ivory Paper 300gsm/110lb Heavyweight Flat Paper Off White Card Stock for DIY Card Making Business Cards Thank You Cards Certificates Menus
Guakicae$9.54108 rev
White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts
Viloth$5.2240 rev
Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards
Ciphyfee$6.79101 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
Trending
90-day click momentumCream Cardstock 5x7 110 Sheets 5x7 Cardstock Paper 200 GSM Premium Ivory Cardstock 5 x 7 Blank Cream Card Stock Paper for Printer DIY Cards Greeting Cards Wedding Invitation Menus
Aidunmis$8.424.6★
White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts
Viloth$5.224.7★
Guakicae 60 Sheets Cream Cardstock 5 x 7 Ivory Paper 300gsm/110lb Heavyweight Flat Paper Off White Card Stock for DIY Card Making Business Cards Thank You Cards Certificates Menus
Guakicae$9.544.6★
Reskid White Cardstock Thick Paper - Blank Heavy Weight 125 lb Cover Card Stock - 50 Pack (5x7)
Reskid$14.164.6★
Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards
Ciphyfee$6.794.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“it has the tight thickness”
“Perfect size”
“Great price”
“Beautiful card paper”
“Looked perfect once printed”
“It's a great color”
“Exactly as advertised”
“they are holding up great”
“Classy and Sturdy”
What buyers complain about
“size too small”
“Not as thick as I would have liked”
“No matter which way I tried to print they would not print correctly”
“The paper is flimsy”
“definitely outside any acceptable variance”
“Not white”
“Would not feed through printer properly”
“False advertisement”
“Doesn't Measure Up”
“In my opinion, these 5x7 pieces are not suitable to be the base of a card- they are too flimsy and weak”