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52

5x7 canvas

Worth a look

Shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 41Growth 38Conversion 95Competition 61Returns 86Price range 75Avg price 79Brand share 23Review moat 24Quality gap 18

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 6% kills the launch gate

Avg price

Great$16.70

avg listing price — sweet spot $15–$100

Price range

Great$6.79–$39.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$211K

$211K/yr · 103K searches

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,134.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

12

Top-5 brand share

91%

Open market

6%

  • ESRICH28%
  • Simetufy28%
  • PHOENIX17%
  • BAKEYBA10%
  • FUMILE8%
  • FIXSMITH4%
  • Open — no brand owns it (4 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$17K12%$25K16%$34K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality”

Value For Money19%

“Inexpensive party craft”

Advertised Vs Actual Product16%

“As described”

Size-Overall15%

“Perfect size”

Design-Overall8%

“are great to test your concept designs”

Paint Quality7%

“are easy to paint on”

Weight Light2%

“Bulk and decent”

Material Quality2%

“A wonderful craft material for a kid's keepsake art”

Print Quality2%

“Perfect for art projects with paw prints”

Fun/Entertainment Experience2%

“Fun to use”

What buyers complain about

Quality-Overall27%

“garbage”

Size-Overall14%

“Small canvases”

Paint Quality14%

“literally detariorated under my paint”

Compatibility-Overall9%

“It don't work with these boards”

Thickness9%

“Very thin canvas”

Strength7%

“you can see how sloppy it is”

Shape/Style5%

“Wasn't a true rectangle”

Material Quality5%

“Very cheap feeling”

Design-Overall2%

“Very sloppy construction the photo attached is of the back of the canvas”

Durability2%

“Light weight and not durable”

Top return reasons

Size-Overall79%
Value For Money5%
Advertised Vs Actual Product4%
Thin3%
Material Quality2%
Thickness2%
Frame Quality1%
Quality-Overall1%
Stretchability/Expandability/Elasticity1%
Paint Quality1%