5 inch embroidery hoop
Worth a lookShows searches that convert (17.4% search→purchase), but a small market ($39K/yr) keeps it on the watch list.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good682.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 6% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.17–$29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 17K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
34
Top-5 brand share
54%
Open market
42%
- Caydo23%
- Biaungdo10%
- EupHHonycs9%
- Joyangy8%
- OSVJE4%
- PATIKIL4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caydo 12 Pieces 5 Inch Embroidery Hoops Cross Stitch Hoops Ring Bulk Wholesale for Ornaments Decoration and Art Craft Handy Sewing
Caydo$16.574.7★6,961 rev
Biaungdo 6 Pieces 5 Inch Embroidery Hoops Round Wood Embroidery Hoops Adjustable Bamboo Circle Cross Stitch Hoop Ring Wooden Embroidery Frames for Art Craft Sewing Christmas Decoration
Biaungdo$9.134.6★264 rev
2 Pack 5 Inch Wood Embroidery Hoop Cross Stitch Hoops Ring Wooden Embroidery Hoops Cross Stitch Supplies Beech Wooden Embroidery Frames for Art Craft Sewing DIY Decoration
EupHHonycs$8.684.7★9 rev
Joyangy 5 Pcs 5 Inch Embroidery Hoops Round Imitated Wood Cross Stitch Hoop Rings for Art Craft Sewing Circle Display Frame Kits for Embroidery Handy DIY Ornaments Decoration
Joyangy$12.814.2★68 rev
Caydo 6 Pieces 5 Inch Embroidery Hoop with Metal Screw Round Embroidery Hoops Set Adjustable Bamboo Cross Stitch Hoop Ring Embroidery Frames for Art Craft Sewing Home Ornaments
Caydo$11.224.6★8,045 rev
Newest
by launch date
Unlorspy 6Pcs 5Inch Circle Embroidery Hoops Round Wood Embroidery Hoops Adjustable Bamboo Circle Cross Stitch Hoop Ring Wooden Frames for Art Craft Sewing/Christmas Decoration
Unlorspy$7.762 rev
2 Pcs 5 Inch Embroidery Hoop Wooden Embroidery Hoops Round Cross Stitch Hoops Cross Stitch Hoop Imitated Wood Display Frame Rings for Handy DIY Ornaments Decoration
Snuviax$7.840 rev
2PCS 5 Inch Embroidery Hoops Frames Round Imitated Wood Cross Stitch Hoop Rings Hanging Embroidery Frame Hoop Circle Display Frame Kits for Embroiderys Handy DIY Ornaments Decoration
Ezymivs$8.459 rev
10 Pcs Embroidery Hoops Frame 5 Inch Round Imitated Wood Circle Cross Stitch Hoop Ring for Embroidery Art Craft Handy Sewing Decoration
moheaaei$18.050 rev
2 Pack 5 Inch Embroidery Hoop Wooden Cross Stitch Hoops Ring Adjustable Embroidery Frames with Screw Tool for Art Craft Sewing and DIY Decoration
Jxiwfvl$7.430 rev
Trending
90-day click momentumUnlorspy 6Pcs 5Inch Circle Embroidery Hoops Round Wood Embroidery Hoops Adjustable Bamboo Circle Cross Stitch Hoop Ring Wooden Frames for Art Craft Sewing/Christmas Decoration
Unlorspy$7.764.0★
10 Pcs Embroidery Hoops Frame 5 Inch Round Imitated Wood Circle Cross Stitch Hoop Ring for Embroidery Art Craft Handy Sewing Decoration
moheaaei$18.050.0★
2 Pcs 5 Inch Embroidery Hoop Wooden Embroidery Hoops Round Cross Stitch Hoops Cross Stitch Hoop Imitated Wood Display Frame Rings for Handy DIY Ornaments Decoration
Snuviax$7.840.0★
2 Pack 5 Inch Embroidery Hoop Wooden Cross Stitch Hoops Ring Adjustable Embroidery Frames with Screw Tool for Art Craft Sewing and DIY Decoration
Jxiwfvl$7.430.0★
OSVJE 6 Pack Embroidery Hoop Small Bamboo Circle Cross Stitch Hoop Art Craft Sewing for Embroidery Enthusiasts (5 Inch)
OSVJE$6.174.6★
Demand
Weekly Amazon search volume, last 28 weeks — -19.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good size”
“Easy to use”
“Perfect for my yarn 🧶 Embroidery 🪡”
“Quality wood hoop”
“Great price”
“Embroidery hoops, well made held my work together as I crossed stitched”
“Theyre exactly as I expected”
“did not slip”
“Fine”
What buyers complain about
“fit poorly together”
“This product has a very strong plastic smell”
“Metal peices that hold it together are a lil flimsy”
“Not as good as other beechwood hoops”
“Some poeces are fitted too tight between inner and outer frames”
“One hoop so broken”
“they are virtually impossible to use”
“Misleading picture, screwdriver not included”
“Its a die or stain”
“The wooden rings are not at all smooth”