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464 soy wax for candle making

Skip it37/100

a small market ($85K/yr) — 464 soy wax for candle making doesn't clear our bar today.

Market/yr

$85K

Growth (1y)

+114.4%

Products

12

Brands

9

was 11 a year ago

Sellers

15

Price range

$17.14–$149.17

Returns

1.0%

Rating

4.6★

37/100

Skip it

Scored 37/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
67
×0.30
Competition
17
×0.20
Quality gap
27
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +114.4% year over year.
2K831Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.0×

Competition

33%The Candlemaker's Store
  • The Candlemaker's Store33%
  • Generic24%
  • American Soy Organics18%
  • Hearth & Harbor10%
  • Golden Brand5%
  • Ingredients Store4%
  • Other (3 brands)6%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 15 sellers compete here.

Brands

9 falling

was 11 a year ago

Sellers

15

Top 5 brand share

90%

#ProductBrandPriceRatingReviewsClick shareTrend
7Ingredients Store$19.184.6★2574%falling
9The Candlemaker's Store$33.964.6★9,0903%falling

Product shelf

All 12 tracked products in this niche.

The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point

The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point

The Candlemaker's Store

$35.504.5★1,797 reviews

Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax

Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax

Generic

$149.174.5★56 reviews

Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts

Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts

Hearth & Harbor

$33.264.6★6,503 reviews

American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs

American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs

American Soy Organics

$84.654.8★20,967 reviews

American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs

American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs

American Soy Organics

$22.984.8★20,967 reviews

Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464

Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464

Golden Brand

$144.754.6★117 reviews

Natural Soy 464 Wax: 5 pound bag by Golden Foods

Natural Soy 464 Wax: 5 pound bag by Golden Foods

Ingredients Store

$19.184.6★257 reviews

American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs

American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs

American Soy Organics

$37.384.8★20,967 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great quality wax”

Ease Of Use16%

“Easy to use”

Smell11%

“It blended well with fragrance oils”

Value For Money11%

“Affordable”

Advertised Vs Actual Product5%

“As described”

Ease Of Cleaning3%

“gives a clean”

Heating3%

“These come in small crumbles that heat up beautifully”

Fun/Entertainment Experience2%

“Fun”

Color2%

“takes color great”

Texture/Consistency-Overall1%

“Great Texture, Great for Candle making I am starting a business so I'm very excited to use this amazing wax for Candles”

What buyers complain about

Smell13%

“Sometimes I feel like the soy smell is a bit much”

Flammable9%

“It burn only in the middle even with very small glass container very bad product very disappointed never buy again”

Value For Money8%

“I wish you could get more for your $”

Quality-Overall8%

“not as good as other brands”

Color7%

“However, with this product the color is even just in one side, and in the other side it looks like an uneven melt and the color get more pail and with a separation of product”

Functionality-Overall7%

“Doesn't work well”

Heating5%

“I couldnt even fix them with a heat gun”

Hard Feel4%

“Too soft”

Natural Resource Wastage3%

“This caused a lot of waste”

Durability3%

“cracks are all the way down”

Top return reasons

  • Value For Money24%
  • Advertised Vs Actual Product22%
  • Smell11%
  • Functionality-Overall9%
  • Size-Overall7%
  • Heating4%
  • Quality-Overall3%
  • Leak-Proof3%
  • Defective Material/Parts2%
  • Color2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.