36 paper roll
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.27avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$6.02–$133.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,446.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 23K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
37
Top-5 brand share
86%
Open market
10%
- PH PERKHOMY40%
- Creative Paper Co17%
- Bryco Goods13%
- SMART&CASUAL11%
- Pacon5%
- Vanhench4%
- Open — no brand owns it (6 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy 48 x 1 440 (120) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 48 x 120)
PH PERKHOMY$37.344.7★1,167 rev
Made in USA Kraft Paper Wide Jumbo Roll 48 x 1200 (100ft) Ideal for Gift Wrapping Art Craft Postal Packing Shipping Floor Protection Dunnage Parcel Table Runner 100% Recycled Material
Creative Paper Co$32.334.7★1,089 rev
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.544.7★1,424 rev
Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Bryco Goods$45.524.7★33,466 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★119 rev
Newest
by launch date
Bryco Goods 48 x 100 (1200) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Bryco Goods$34.8933,466 rev
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.7639 rev
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Bryco Goods$45.5233,466 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.07153 rev
Trending
90-day click momentumBryco Goods 48 x 100 (1200) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Bryco Goods$34.894.7★
GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36x1200)
GUTAG$19.934.3★
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.764.4★
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Bryco Goods$45.524.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“its quality was consistent throughout the roll”
“Good value”
“Is your not looking for a thick grocery bag type this is great”
“Just what I needed”
“The paper is sturdy”
“The size is manageable”
“Color is accurate in picture”
“easy to use”
“Very durable”
“Heavy duty”
What buyers complain about
“This material was too thin for me”
“Color very yellow”
“not the best”
“Incorrect size”
“paint soaked through quickly”
“Deceiving picture makes it appear that its larger than it actually is”
“just not very durable”
“Not Heavy Duty”
“It is extremely flimsy”
“also tears very easily”